Essays about: "analysis of online shopping"

Showing result 16 - 20 of 101 essays containing the words analysis of online shopping.

1. 16. Direct to Consumer Business Model : Establishing Guidelines for Online D2C Customer Experience

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Sofia Hillerborn; Maja Eriksson; [2022]
   Keywords : D2C Business Model; Decision-making Process; E-Commerce; Online Customer Experience;

   Abstract : The main objective of this study was to contribute to direct-to-customer (D2C) companies on the Swedish market by establishing guidelines. Despite the growing use of the model, there is meager research of its success factors. Through the investigation of the apparel and aligned industry, customer insights of components were collected. READ MORE

3. 17. The Covid-19 impact on grocery shopping behaviours of baby boomers

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Oscar Bengtsson; Jennifer Osei; [2022]
   Keywords : Covid-19 in Sweden; consumer behaviour; practice theory; traditional grocery shopping; online grocery shopping; consumer shopping habits; baby boomers;

   Abstract : The purpose of this study is to identify how Covid-19 has impacted the behaviour of baby boomers when grocery shopping. While most countries in the world went on lockdown, the Swedes decided otherwise. Covid-19 has caused unprecedented behavioural changes amongst Swedish consumers, to avoid risks affiliated with the virus. READ MORE

4. 18. The Impact Of Three Factors Related To Online Shopping (Efficiency, E-service Quality, Brand Image) On Customer Satisfaction

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Yuhan Hou; Yuxuan Ma; [2022]
   Keywords : “Online shopping”; “Customer satisfaction”; “Effect”; “Efficiency”; “Service quality”; “Brand image”;

   Abstract : Background: Online shopping is now the most popular way to spend. It haschanged people's consumption habits. In this change, customer satisfaction hasplayed a crucial role. Therefore, this paper studies the impact of online shoppingon customer satisfaction. READ MORE

5. 19. The effect of e-service quality on customer's e-satisfaction in online apparel stores : Within the Swedish context

   University essay from Jönköping University

   Author : Linnea Olofsson; Linn Andersson Karlström; [2022]
   Keywords : E-service quality; E-S-QUAL; Apparel; E-satisfaction; Online shopping; E-commerce;

   Abstract : In recent years, e-commerce has become an essential part of the global retail framework. The retail industry has undergone an essential conversion due to the rise of the Internet and the ongoing development of digitalization. READ MORE

6. 20. Nudging consumers towards more sustainable alternatives when shopping online : A cross-sectional qualitative study of behavior change design and digital nudging techniques for use in the e-commerce context

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Emil Petersson; [2022]
   Keywords : ;

   Abstract : E-commerce has seen a rapid expansion along side the technological advancement and digitalization efforts, and every time a consumer purchases a product online it in some way is going to affect the environment. Consumers are generally having a positive attitude towards sustainability, so called 'positive green attitude', however, a clear gap is present with regards to what their behavior actually reflects. READ MORE