Essays about: "analytic marketing"
Showing result 1 - 5 of 6 essays containing the words analytic marketing.
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1. The Revolution(Race) of influencer marketing : a qualitative study of influencer’s perspective of how to represent an outdoor clothing brand
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Background: The digitalization has challenged the retail fashion industry and forces them to continuously find new strategies to survive in today’s market. Nowadays, the marketing strategy works differently, and some marketing is built upon how a collaboration would look together with an influencer and how it should be communicated to the influencers followers. READ MORE
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2. Conversion Rate Optimization of E-Commerce using Web Analytics and Human-computer Interaction Principles : An in-depth Quantitative Approach to Optimization of Conversion Rates
University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)Abstract : For an e-commerce business to grow, there are many ways one could try to improve the business in order to gain greater reach and increase sales. One of the main goals of such businesses is to convert as many visitors as possible into customers. READ MORE
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3. Coping with institutional constraints with evidence from micro enterprises in Tanzania : What strategies taxi entrepreneurs use to increase sales in Moshi
University essay from Södertörns högskola/Institutionen för samhällsvetenskaperAbstract : The emerging countries experience constraints for economic development and the institutional environment often appear burdensome for micro- and small enterprises (MSE). A favourable institutional environment reduces transaction costs, creates incentives for development and sustainability of enterprises. READ MORE
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4. What makes a marketing campaing a viral success? : A descriptive model exploring the mechanisms of viral marketing
University essay from Institutionen för informatikAbstract : What makes some marketing campaigns so immensely big and well known when they are marketed through social media or with a viral approach? How can a company reach out to customers through viral marketing and how can they make use of today’s social media to achieve it? In this article we will try to understand and further explore what a campaign have to accomplish in order to achieve a viral spread, using a descriptive model which uses a number of factors and terms necessary in order to properly analyze viral marketing campaigns. This model as it stands today is at its first steps towards being a tool for producers to incorporate in their analytic research and design process when creating viral campaigns. READ MORE
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5. Supplementing consumer insights at Electrolux by mining social media: An exploratory case study
University essay from Internationella HandelshögskolanAbstract : Purpose – The aim of this thesis is to explore the possibility of text mining social media, for consumer insights from an organizational perspective. Design/methodology/approach – An exploratory, single case embedded case study with inductive approach and partially mixed, concurrent, dominant status mixed method research design. READ MORE
