Essays about: "athlete branding"

Found 3 essays containing the words athlete branding.

1. 1. Cristiano Ronaldwho?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Christopher Kewenter; Victor Grundén; Isak Söderlund Schulz; [2020]
   Keywords : Esport; Esports athletes; esport fans; athlete branding; sports marketing; Business and Economics;

   Abstract : Titel: Cristiano Ronaldwho? En kvalitativ studie om esportatleter, de nya sportstjärnorna Seminariedatum: 2020-06-04 Ämne/kurs: FEKH29, Examensarbete kandidatnivå i marknadsföring, 15 högskolepoäng Författare: Victor Grundén, Christopher Kewenter och Isak Söderlund Schulz Handledare: Peter Svensson Fem nyckelord: Esport, esportatleter, esportfans, athlete branding och sports marketing Syfte: Huvudsyftet är att undersöka eventuella modifikationer och tillägg gällande den mest vedertagna athlete branding modellen inom traditionell sport. Detta uppnås genom två delsyften: (1) Undersökning av särdrag gällande esportatleter & deras fans, (2) undersökning av särdrag gällande esport. READ MORE

3. 2. Shared Field of Play, Being Part of a Team, Being Part of an Organization: Effects on Building a Personal Brand in Team Sports

   University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

   Author : William Rydell; Julian Kneubühler; [2018]
   Keywords : Personal brand; shared field of play; being part of a team; being part of an organization;

   Abstract : The purpose of this thesis was to identify what effects shared field of play, being part of a team and being part of an organization has on building brand equity for athletes in team sports. Even though personal branding of athletes has received academic coverage over the past years, the role of the shared field of play, being part of a team and being part of an organization have been overlooked. READ MORE

4. 3. Users motivational drives to engage with athletes on social media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jean-Paul Mathieu; Victor Videgren; Alexander Jost Auf Der Stroth; [2018]
   Keywords : Athlete branding; Social media; Uses and Gratification theory; Motivation; Engagement; Marketing; Grounded theory;

   Abstract : Title: Users motivational drives to engage with athletes on social media Authors: Victor Videgren, Alexander Jost Auf Der Stroth, Jean-Paul Mathieu Supervisor: Viktor Magnusson Examiner: Åsa Devine Background: With social media becoming a more and more prominent tool of communication within sports marketing, athletes stand to gain much by implementing it in their branding and marketing efforts. However, existing literature on the matter inclined that further research in which the perspective of the user was taken, thus advancing the understanding of user engagement motivation toward these athletes on social media networks. READ MORE