Essays about: "attractiveness"

Showing result 36 - 40 of 417 essays containing the word attractiveness.

  1. 36. Assessing the Risks of Investments in On-Site Photovoltaic Systems : A Study on the Swedish Property Market

    University essay from KTH/Fastighetsföretagande och finansiella system

    Author : Hannes Ernhagen; Lukas Skärvinge; [2023]
    Keywords : Photovoltaic; Renewable energy; Risk; Sustainability; Solceller; Förnybar energi; Risk; Hållbarhet;

    Abstract : One of the biggest challenges facing our world and our societies is climate change. The transition towards a society where our energy does not come from fossil fuels, but rather renewable energy, has proven to be one of the most powerful methods to reduce climate change. READ MORE

  3. 37. Exploring the Influence of Cognitive Social Capital on the Attractiveness of Innovation Hubs : An Analysis of Industry Attraction and Network Development in Southern Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Fahim Mohammed; [2023]
    Keywords : Innovation; Innovation Hub; Social Capital; Cognitive Social Capital CSC ;

    Abstract : This study provides valuable insights into the factors making an innovation hub attractive to potential tenants, with a specific emphasis on the role of cognitive social capital (CSC). Drawing on semi-structured interviews with industry professionals, the research uses thematic analysis to parse out key themes and sub-themes. READ MORE

  4. 38. What influences most: Celebrities, Influencers, or Mascots?: Investigating the effectiveness of different Endorsers in Consumer Communication

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emma Edström; Yufei Erik Luo; [2023]
    Keywords : Endorser Marketing; Source Credibility Model; Source Attractiveness Model; Product Match-Up Hypothesis; Endorsement;

    Abstract : This thesis aims to bring insights into the field of endorser marketing. Celebrity, mascot, and influencer endorsements, especially with the rise of social media, are very popular and often-used by marketers in B2C marketing. READ MORE

  5. 39. Attractiveness of Digital B2B Marketplaces for Cross-Border Internationalization : A Conjoint Analysis to Investigate User Preferences

    University essay from

    Author : Claas Uebler; Sophia Reinmund; [2023]
    Keywords : digital platform; digital marketplace; cross-border; internationalization; user preferences; B2B;

    Abstract : Background: Digital platforms include various business models and represent a large and growing part of the economy empowered by digitalization. The added value of platforms depends crucially on their user interactions, which is why adopting new users is crucial. READ MORE

  6. 40. The interplay between employer branding and place in the Swedish IT sector : Potential employees' perceptions of place as part of the employer value proposition

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Janine Gracia; [2023]
    Keywords : employer branding; employer value proposition; external employer branding values; location; place; place attachment;

    Abstract : Purpose: To explore the interplay between employer branding and place within the Swedish IT sector. To answer the purpose of the study, two research questions have been developed. READ MORE