Essays about: "attractiveness"

Showing result 26 - 30 of 417 essays containing the word attractiveness.

  1. 26. Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zehui Sun; Xiaoyuan Cheng; [2023]
    Keywords : Social media influencer; Influencer marketing; Source attractiveness; Consumer attitude; Purchase intention; Business and Economics;

    Abstract : Thesis purpose: The objective is to understand the impact of social media influencers’ familiarity, likeability and similarity on the purchase intention of Douyin users, particularly in the sportswear industry. Methodology: This study has utilised a quantitative method based on a positivist philosophical position, and followed a deductive approach. READ MORE

  3. 27. Landsbygdsföretagen och den gröna omställningen : en studie om företagsutveckling på landsbygden

    University essay from SLU/Dept. of Economics

    Author : Erik Haggarsson Lewis; Manne Rosén; [2023]
    Keywords : Entreprenörskap; landsbygdsentreprenörskap; kontext; inbäddning; landsbygdsutveckling; företagsutveckling; Entrepreneurship; rural entrepreneurship; context; embeddedness; rural development; corporate development;

    Abstract : I Piteå står företagare inför stora förändringar. I samband med de omfattande investeringar som görs inom ramen av den gröna omställningen förändras de kontextuella faktorer som är avgörande för ruralt entreprenörskap, med andra ord företag som härstammar från platsen och anammar platsens unika resurser och som inte kan flyttas någon annanstans. READ MORE

  4. 28. The work values of Generation Z : A qualitative research explaining what Generation Z values and is attracted to in an employer

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Clara Emanuelsson; Jonathan Turesson; [2023]
    Keywords : Work Values; Generation Z; Employer branding; Employer attractiveness;

    Abstract : Background: Effective employer branding helps attract and retain top talent, leading to overall success. Work values play a significant role in job preferences and satisfaction. Understanding the work values of Generation Z, is crucial for appealing to them. READ MORE

  5. 29. Attractiveness and Personality: Long- and Short-Term Relationships

    University essay from Luleå tekniska universitet/Institutionen för hälsa, lärande och teknik

    Author : Marta Jabczynska; [2023]
    Keywords : Short-term relationship; Long-term relationship; Physical attraction; Big-Five personality model; Kortvarig relation; Långvarig relation; Fysisk attraktion; Big-Five personlighetsmodell;

    Abstract : When looking for a future partner, both attractiveness and personality play a part. The purpose of this study was to expand previous findings and investigate the difference between face and body choice and the ratings of body parts importance depending on if a person is considering a long- or short-term relationship. READ MORE

  6. 30. Navigating the Land of Opportunity : How US Host Country Conditions and Firm Internal Factors Shape Internationalization Strategies of Swedish Firms

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Carl Hedberg; Christian Villasana; [2023]
    Keywords : Entry Modes; Internationalization; Internal Factors; Host Country Conditions; Entry Mode Strategy; Dissemination Risk; Control; Resource Commitment; Culture; Market Attractiveness; Legal Environment; Uncertainty;

    Abstract : Multinational corporations (MNCs) encounter intricate challenges as they expand their global presence, which demands strategic decision-making. The selection of an entry mode significantly impacts various aspects of a firm's operations, stakeholder relationships and long-term performance. READ MORE