Essays about: "b2c communication"

Showing result 21 - 25 of 40 essays containing the words b2c communication.

  1. 21. Analyzing the usage of digital marketing and relationship marketing within Swedish SME’sin the B2B sector : Examining what is most effective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Pettersson; Josefin Andersson; [2018]
    Keywords : Digital Marketing; Relationship Marketing; Social Media; Small and medium-sized businesses; B2B; effectiveness; marketing.;

    Abstract : Many small/medium-sized businesses to business companies today struggle withdeciding what marketing strategy to adopt since they do not have the same resources aslarger companies have. Large businesses have certain inherent advantages over smallercompanies. READ MORE

  3. 22. SUSTAINABILITY MARKETING COMMUNICATION

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Audrey Maria; [2018]
    Keywords : ;

    Abstract : ABSTRACT Title: Sustainability marketing communication Student: Audrey Maria Supervisor:Venilton Reinert Purpose of the study: Understand how the companies build their communication message to achieve their sustainable positioning. Research Question: How today’s companies integrate sustainability in their communicationmessage to position themselves as a sustainable company? Method: This study uses a qualitative approach that analyses 3 different case studies of business to consumer (B2C) companies. READ MORE

  4. 23. Sustainable E-commerce : How to integrate the dimensions of sustainability within the e-commerce sector

    University essay from Högskolan i Gävle/Industriell ekonomi

    Author : Amanda Berglund; Marie Svanteson; [2018]
    Keywords : E-commerce; sustainability; sustainable e-commerce; case studies;

    Abstract : Purpose: The purpose of the study is to investigate how the three dimensions of sustainability (environmental, economic and social) can be integrated within the e-commerce sector to make it more sustainable. Methods: Firstly, a literary research was conducted to get an overall picture of the chosen topic for the study, which later was elaborated into a literature framework. READ MORE

  5. 24. IT ALL STARTS FROM WITHIN : A multi-case study on internal branding

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Pauline Thurfjell; Johanna Bjärevall; [2018]
    Keywords : Internal Branding; Internal Communication; Living the Brand; Brand Commitment;

    Abstract : Branding is a widely researched and discussed area, but the focus tends to be aimed towards business-to-consumer (B2C) companies rather than business-to-business settings (B2B). Brands per se used to be seen as the visuals belonging to an organization, but there has been a shift in meanings and it now includes perceptions and recognition of a brand - both internally and externally. READ MORE

  6. 25. Integration of Digital Communication in B2B Companies : A qualitative case study of Company X

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emelie Sandberg; Anna Öhling; [2017]
    Keywords : Communication; two-way communication; integrated marketing communication; IMC; digital marketing; digital platforms; B2B.;

    Abstract : In communication and marketing there have been a shift from a transaction focus with emphasis on persuasion to a relationship focus referred to as a two-way communication with increased interactivity. Traditional companies are challenged to understand how their business can take advantage and adapt to the digital changes and opportunities when it comes to communication and building relationships and gain the ability to anticipate and deliver what customers expect them to. READ MORE