Essays about: "b2c e-commerce"

Showing result 1 - 5 of 33 essays containing the words b2c e-commerce.

1. 1. The Role of Self-Service Technology in Enhancing Value : An Exploratory B2B Case Study from a Business Model Perspective

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Theodor Bengtsson; Jonas Hägerlöf; [2023]
   Keywords : Self-service technology; business model; value; sustainability; B2B; IT procurement; Self-service technology; affärsmodell; värde; hållbarhet; B2B; IT-inköp;

   Abstract : As digitalization and sustainability evolves, the environment in which businesses operate constantly change. Value perceptions shift as a result of this and become increasingly multifaceted. Businesses must therefore adapt their business models. This is an issue within B2BIT procurement processes which are object to continuous change. READ MORE

3. 2. User Experience of Shipping in the Online Second-Hand Market : Bridging the Gap Between B2C and C2C

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Anton Nyström; [2022]
   Keywords : Interaction design; e-commerce; sustainability; environment; freight; delivery; C2C; second-hand;

   Abstract : The user experience of online shopping for clothes vastly differs if the purchase is from a person (C2C) or from a company (B2C). B2C shopping features highly automated systems that make for smooth experiences for payment and shipping. READ MORE

4. 3. What's Next? A qualitative study about the growth of online B2C marketplaces in the Swedish fashion retail industry. Will curated marketplaces replace retail companies' own online channels?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Lisa Fahlgren; Karin Östberg; [2022]
   Keywords : Curated Marketplaces; Digital Marketplaces; Fashion Retailing; E-commerce; Social Commerce;

   Abstract : Online marketplaces are currently gaining popularity in the Swedish market, and global incumbents such as Amazon have recently entered the market. Marketplace platforms are traditionally seen as an additional distribution channel that serves as an opportunity for retailers to capture new revenue streams and customers. READ MORE

5. 4. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Aamna Minhas; Sanna Emilsson; [2022]
   Keywords : E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

   Abstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE

6. 5. Rapid transformation and inertia in planning and e-commerce : A qualitative study about e-commerce and planning in Sweden

   University essay from Stockholms universitet/Kulturgeografiska institutionen

   Author : Viktoria Hultgren; [2022]
   Keywords : E-commerce; b2c; planning; consumption; communicative action; development; rapid processes; last mile; logistics; collaboration; diffusion; innovation; inertia; urban planning; regional planning;

   Abstract : This thesis investigates the rapid transformation of e-commerce innovation in relation to planning intention inertia. This research explores the development of e-commerce prior to the Covid-19 pandemic effects and during, in relation to authority’s recognition of the development. READ MORE