Essays about: "barriers in international marketing"

Showing result 1 - 5 of 29 essays containing the words barriers in international marketing.

  1. 1. Internationalisation of Swedish SMEs : A Multiple-Case Study on How Swedish SMEs Can Expand to International Markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Peter Nilsson; [2020]
    Keywords : Internationalisation; SME; Market Selection; Entry Modes; Customer Acquisition; Branding; Employer Branding;

    Abstract : The need for Swedish SMEs to expand beyond their limited domestic market grows, spurred on by fading barriers to international trade. Often consisting mainly of engineers without marketing experience, the SMEs cannot afford to recruit expertise in internationalisation. READ MORE

  3. 2. Understanding the Purchase Intention of Consumers towards Airbnb in China From the Perspective of Liability of Foreignness

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jie Chen; Tong Lu; [2020]
    Keywords : sharing economy; Airbnb; China; purchase intention; liability of foreignness;

    Abstract : Purpose: The purpose of this thesis is to research the factors influencing the purchase intention of Airbnb in China from the perspective of liability of foreignness. Methodology: This thesis adopts a quantitative approach through a questionnairebased survey among Chinese people. READ MORE

  4. 3. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE

  5. 4. Caught in a Bad Romance - The Contradiction of Woke Brands in Consumers' Lives

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ellinor Beckman; Miriam Dalsjö Åström; [2019]
    Keywords : CBR; Branding; Woke; Postmodernity; Business and Economics;

    Abstract : The purpose of this study is to discover the characteristics of consumer brand relationships between consumers and woke brands and thus contribute to the research field of consumer brand relations. This will be achieved by looking to the relationship in the context of postmodern consumers and specifically three purposively selected cases; Pepsi, Always and Gillette. READ MORE

  6. 5. Signs From Above

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Agnes Nilsson; Thomas McCahan; [2018]
    Keywords : In-store Marketing; Cross-cultural Marketing; Multilingual Marketing; Symbols; Icons; Semiotics; Contemporary Symbols; Emoji’s; Cosmopolitanism; Business and Economics;

    Abstract : This thesis looks into cross-cultural in-store marketing and how, with the use of contemporary symbols, marketing messages can cross language barriers. In the context of cosmopolitan cities with large populations of international inhabitants, being able to market to all individuals regardless of linguistic abilities and cultural backgrounds is critical for firms to stay competitive. READ MORE