Essays about: "blue ocean strategy"

Showing result 21 - 25 of 26 essays containing the words blue ocean strategy.

1. 21. Sailinnovation : Sailing into a Blue Ocean

   University essay from Ekonomihögskolan, ELNU

   Author : Camilla Andersson; Nadja Nardini; [2010]
   Keywords : ;

   Abstract : Abstract The Luxury Sailing Yacht industry has been severely affected by the global economic crisis since several Luxury Sailing Yacht companies have experienced significant downturn. There is an increasing number of companies, which are moving the world into a more innovationbased economy since it offers more opportunities. READ MORE

3. 22. Towards the Future in Urban Public Transportation : Exploring Business Models for Innovation & New Business Entry

   University essay from Handelshögskolan BBS

   Author : Enging Chan; Christopher Niesner; Yen Thi Hong Vuong; [2009]
   Keywords : public transportation; innovation; technology; business model; value innovation; commercialization strategies; organizational integration; corporate venturing.;

   Abstract : This Master’s thesis explores the importance of creating a new form of business model that incorporates a more substantial focus on innovation business strategy, geared towards the public transportation industry. It specifically explores how multinational companies (MNCs) in urban public transportation can use their internally developed technologies to enter new businesses beyond their current core. READ MORE

4. 23. Is it possible to make competition irrelevant in a hypercompetitive converging environment? : - A study of mobile content providers’ competitive strategies

   University essay from Företagsekonomiska institutionen

   Author : Anna Sylvén; Ebba Althini; [2008]
   Keywords : ;

   Abstract : The telecom industry of today is characterised by hypercompetition, convergence and constant change. The market for mobile services is exploding and new actors are continuously entering the market. READ MORE

5. 24. Vårt älskade Alnarp : en inventering av SLU Alnarps identitet, positionering och image

   University essay from SLU/Dept. of People and Society

   Author : Rebecka Carlsson; [2008]
   Keywords : identitet; positionering; image; Blue Ocean Strategy; SLU; Sveriges Lantbruksuniversitet; Alnarp;

   Abstract : By surveying conceptions of SLU Alnarp's resources and competence among its students and personnel, this thesis has the purpose of inventing identity, positioning and image of SLU Alnarp. The underlying idea is that the analysis of the opinions of the students and the personnel will provide the SLU management with new ideas and general advice for an innovative strategy for success. READ MORE

6. 25. ROOM FOR SALE - A critical review of different pricing strategies within the hotel industry; with a special focus on Revenue Management

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Gökhan Erol; Hampus Waldemarson; Karl Svensson; [2008]
   Keywords : hotel; pricing strategies; revenue management; customer relationship; market change; blue ocean strategy; Management of enterprises; Företagsledning; management; Business and Economics;

   Abstract : Purpose: The purpose of the thesis is to critically review different pricing strategies with a special focus on Revenue Management and discuss the possibilities and challenges for hotels when optimising their profitability. Methodology: We have conducted three case studies on hotels located in the Öresund region. READ MORE