Essays about: "brand activity"

Showing result 11 - 15 of 75 essays containing the words brand activity.

  1. 11. How to mainstream secondhand consumption - a quantitative case study of a company in the refurbishment products industry

    University essay from Lunds universitet/Miljövetenskaplig utbildning

    Author : Johanna Andersson; [2022]
    Keywords : Circular business models; Consumer behavior; E-commerce; Industrial refurbishment; Refurbished goods; Reuse; Secondhand products; Sustainable consumption; Used goods; Earth and Environmental Sciences;

    Abstract : The shortage of Earth’s limited resources is becoming more evident and our planet’s climate system is under immense pressure. To combat these problems, more people investigate the concept of circularity. READ MORE

  3. 12. Play me that Trait : An exploratory study on the association between Sonic logos and Brand personality traits

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Mellin; Kewin Olsson; Hannah Svensson; [2022]
    Keywords : Sonic branding; Brand personality traits; Responsibility; Activity; Aggressiveness; Simplicity; Emotionality; Sonic logos; Mode; Tempo; Association;

    Abstract : The aim of this research is to explore the association between brand personality traits and sonic logos. The brand personality traits that are incorporated into this research are Responsibility, Activity, Aggressiveness, Simplicity and Emotionality. These traits constitute one of the two building blocks for this research. READ MORE

  4. 13. Zooming in on the future

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Iris Einarsdóttir; Sandra Marín Gunnarsdóttir; Filippa Kjellberg; [2022]
    Keywords : Covid-19; Zoom; Digital Communication; Technology and Brand Identity; Business and Economics;

    Abstract : It is March 2020 and the world is just getting familiar with the words Coronavirus, pandemic, social distancing and quarantine. Another word and activity the world is getting familiar with is “Zooming”, or more formally known as having a Zoom meeting, which is becoming a part of millions of people's daily lives. READ MORE

  5. 14. Fair of Attraction? A quantitative study of the effect of recruiter friendliness and unfriendliness on perceived employer and organizational attractiveness among university students

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emelie Rydén; Emma Folkow Renberg; [2022]
    Keywords : Employer branding; Employer attractiveness; Organizational attractiveness; Recruiter behavior; Career fair;

    Abstract : Devoting effort to being an attractive employer has become crucial for organizations and it has gained focus both in the industry as well as in research. Thus, employer branding processes such as early recruitment activities present a critical opportunity to attract future talent. READ MORE

  6. 15. Simulating cable fires in Fire Dynamics Simulator : Based on small scale testing in cone calorimeter

    University essay from Luleå tekniska universitet/Byggkonstruktion och brand

    Author : Hugo Zacharoff; [2021]
    Keywords : Cable fires; FDS; cone calorimeter;

    Abstract : In a society increasingly more influenced by technology and electricity, electrical and computer cables will play a more vital role in humans’ everyday life. With an increasing number of cables being introduced into society, the risk of fires caused by or involving cables will increase and become a more common danger to property and human lives. READ MORE