Essays about: "brand activity"
Showing result 6 - 10 of 75 essays containing the words brand activity.
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6. Visualizing sustainability performance indicators of IT products effectively and correctly in a single display : A user study on visualizations of benchmarking data
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Communication around climate change is a challenging area. It is beneficial for companies to present themselves as more environmentally sustainable than they are, leading to greenwashing. Type 1 ecolabels, as described in the ISO standard 14024, try to mitigate this problem by providing independent verification of a company’s claims. READ MORE
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7. Survey of Sweden’s installed wind turbine capacity and the country’s ability to handle future turbine decommissioning waste material
University essay from Uppsala universitet/Institutionen för geovetenskaperAbstract : The global market for wind energy is expanding rapidly, and in the last decade, Sweden has constructed thousands of wind turbines. The high installation pace suggests that a similarly rapid decommissioning rate is to be anticipated in the near future, notwithstanding the small number of turbines that have been retired thus far. READ MORE
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8. Made by Sweden : Country-of-origin as part of brand identity
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : BACKGROUND A great interest of researchers has been attracted to the phenomenon of country-of-origin (Andéhn et al., 2016). It is argued that companies could increase competitiveness in the market by implementing a COO into the company's branding strategy (Guercini & Ranfagni, 2013). READ MORE
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9. Are likes as important for brands as it is for the teenager next door? : An explanatory study of how activity and engagement in social media as a brand community have an impact on attitude and repetitive purchases.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: In recent years, the emergence of the internet and social networks have allowed consumers to interact and communicate quickly, this means that online social media-based brand communities are an important part of the market. However, does the engagement and activity on social media-based brand communities affect the consumers’ attitude and repetitive purchase?. READ MORE
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10. Can the choice of CSR activity hide your sins? CSR congruence effects on brand attitude of 'sin' firms.
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Corporate social responsibility and its impact on brand attitude have during the past years witnessed extensive research. However, research on CSR and its implications within sin industries has been sparsely conducted. Simultaneously, CSR is becoming a more widely used corporate tool within firms operating in such industries. READ MORE
