Essays about: "brand activity"

Showing result 16 - 20 of 75 essays containing the words brand activity.

  1. 16. The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Veronika Lindner; Lovisa Idberg; Oskar Hoff; Guillaume Decombe; [2021]
    Keywords : Brand Heritage; Heritage Brands; Rejuvenation; Co-branding; Brand Stewardship; Novelty Brands; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to investigate how co-branding can be utilized by heritage brands to rejuvenate. The aim is to develop the current understanding of how heritage brands engage in co-branding and the motives for rejuvenating the brand. READ MORE

  3. 17. Sweden’s Public Diplomacy Strategy in the 21st Century : An Analysis

    University essay from Södertörns högskola/Statsvetenskap; Södertörns högskola/Offentlig förvaltning

    Author : Kamila Marzynska; [2021]
    Keywords : public diplomacy; diplomacy; sweden; nation branding; brand sweden; critical discourse analysis; social constructivism; new public diplomacy; sverigebilden; diplomati; offentlig diplomati; sverige; strategisk kommunikation; internationella relationer; offentlig förvaltning;

    Abstract : Public diplomacy is a form of diplomatic activity aimed at communicating directly with foreign publics. In light of the technological developments of recent decades, digital tools and platforms have transformed the field of public diplomacy and became a significant force in shaping the diplomatic field. READ MORE

  4. 18. Esports brand shortcomings and opportunities

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Dominykas Vidziunas; Vinh Dao; [2021]
    Keywords : Esports; video games; brand heritage; corporate social responsibility; legitimacy; Business and Economics;

    Abstract : Purpose: Esports is a young industry that is experiencing an enormous boom in popularity. However, negative public perceptions are abundant, and there is a distinct lack of literature discussing esports from the branding perspective. READ MORE

  5. 19. Reuse within the Business of Children's Toys : Contributing to a more circular and economically stable playtime

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Ella Kurland; Emelie Lundström; [2021]
    Keywords : ;

    Abstract : This report presents a master’s degree project in Integrated Product Design at KTH Royal Institute of Technology in Stockholm. The project was conducted on the behalf of Micki Leksaker AB,with the purpose to develop a service that promotes a more sustainable lifestyle and consumption of children’s toys. READ MORE

  6. 20. Churn Prediction : Predicting User Churn for a Subscription-based Service using Statistical Analysis and Machine Learning Models

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Amanda Flöjs; Alexandra Hägg; [2020]
    Keywords : Churn Prediction; User Churn; User Retention; Subscription-based Service; Machine Learning Models;

    Abstract : Subscription-based services are becoming more popular in today’s society. Therefore, any company that engages in the subscription-based business needs to understand the user behavior and minimize the number of users canceling their subscription, i.e. minimize churn. READ MORE