Essays about: "brand activity"

Showing result 21 - 25 of 75 essays containing the words brand activity.

  1. 21. The shift from professionalism to commercialism in the auditing profession : “Everything in our society is commercialized”

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Liza Bruze; Weng-San Angie Lee; [2020]
    Keywords : Auditor’s perceptions; Marketing Activities; Professionalism; Commercialism;

    Abstract : Background: The auditing profession is in constant change and marketing activities such as advertising has gone from being prohibited to become a legal activity within the profession. The Swedish auditing profession has for a long time been protected by laws and regulations. READ MORE

  3. 22. Branding within the alcohol industry : A study on the Swedish & global market

    University essay from Jönköping University

    Author : Carl Jörnmarker; Erik Nilsson; [2020]
    Keywords : Branding; Strategy; Market; Alcohol; Management;

    Abstract : Background A brand is the image of the company, a brief explanation of the society's view on alcohol being a normalized activity and accepted by society. There are a lot of risks with branding, therefore the importance of strategic branding and brand management is becoming more crucial all the time. READ MORE

  4. 23. Surfing the Instagram Wave : How surf brands can use Instagram to communicate with the surf tribe

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Philipp Sieben; Jean-Michel Ragg; [2020]
    Keywords : Surf Tribe; Tribal Marketing; Consumer Tribes; Social Media; Instagram; Consumer Behaviour;

    Abstract : Background: The communication between brands and customers has shifted fromtraditional media like television to social media. This led to the emergence of social media brand communication. One of the best known and fastest-growing social media platforms is Instagram. READ MORE

  5. 24. Predicting retention among application users with online ensemble learning models

    University essay from

    Author : OLOF EKBORG; [2019-12-06T10:26:28Z 2019-12-06T10:26:28Z 2019 2019]
    Keywords : Online learning; Data stream analysis; Concept drift; Random Forest; Decision tree ensembles; retention prediction; churn prevention;

    Abstract : Most service providing companies consider customer retention as the most important asset for improving profitability. Even for services and applications without paying customers the retention of users is essential, as more advertisement impressions are generated and the reputation of the brand strengthens. READ MORE

  6. 25. Understanding influential factors in the choice of the selection process : A neglected aspect of the research literature on business incubators

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Frida Nilsson; Karin Sundbeck; [2019]
    Keywords : Business Incubators; Selection process; National Incubator Program; Organizational factors; External factors; Government-funded.; Företagsinkubatorer; Selektionsprocess; Nationella inkubatorprogrammet; Organisatoriska faktorer; Externa faktorer; Offentligt finansierade;

    Abstract : The purpose of this study is to enhance the understanding of what factors influence the choice of the selection process in government-funded business incubators. The study was conducted as an abductive multiple case-study of selection processes in Swedish government-funded business incubators. READ MORE