Essays about: "brand image instagram"

Showing result 16 - 20 of 24 essays containing the words brand image instagram.

  1. 16. How do we look on Instagram? : A communication strategy for Swedish branding agencies.

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation

    Author : Jenny Wang; [2017]
    Keywords : social media; Instagram; branding agencies; digital marketing;

    Abstract : Marketing today is no longer mainly about using traditional medias to reach a desired public. As consumers are moving to the digital world for information search, social media has provided new possibilities for companies to market themselves online. READ MORE

  3. 17. Crafting the virtual self: A netnographic study of artisan chocolate consumption practices on Instagram

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Sirikarn Suphawanichleela; [2017]
    Keywords : Social Sciences;

    Abstract : This thesis addresses the lack of consideration of Instagram as an online brand community. The aim is to explore consumption activities and motives regarding the artisan food brand on Instagram. READ MORE

  4. 18. Why do we "double tap" the image? : A case study on engagement in social media through communicated city center attributes

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Simon Persson; Jakob Westergren; [2017]
    Keywords : place branding; engagement; city center brand; instagram; social media; town center management;

    Abstract : This thesis is concerned with place user engagement on a place brand’s social media account. It is argued that a place brand through communicated place attributes can stimulate place users to engage and interact with the brand. READ MORE

  5. 19. Creativity in Advertisements on Instagram: A Quantitative Study of Sunshine and Cheeseburgers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Elin Hakimi; Adam Thelander; [2016]
    Keywords : Instagram; Creativity; Source Credibility; Brand Effect; Advertising Effectiveness;

    Abstract : The purpose of this study is to examine the relevance of two advertising creativity paradigms in the context of Instagram, with regards to advertising effectiveness as well as examining the role of brands on this relationship. Applying either theoretical frameworks of (a) Information Processing Theory through text or (b) Signal Theory through image, a two-by-two study was distributed to respondents with accompanying identical questionnaires. READ MORE

  6. 20. How User-generated content can be used to reveal the brand identity and image gap

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Annika Björlin-Delmar; Gustav Jönsson; [2015-06-22]
    Keywords : User-generated content; Marketer-generated content; Brand identity; Brand image; Social media; Instagram;

    Abstract : .... READ MORE