Essays about: "brand image instagram"

Showing result 21 - 24 of 24 essays containing the words brand image instagram.

1. 21. Open-source Branding: How consumers develop a Corporate Brand Image through Instagram- An Exploratory Single-Case Study

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jonatan Storesund; Oskar Olsson; [2015]
   Keywords : IKEA.; Instagram; social media; brand stories; brand development; brand image; co-creation of value; Open-source branding; Business and Economics;

   Abstract : Title: Open-source Branding: How consumers develop a Corporate Brand Image through Instagram- An Exploratory Single-Case Study. Research problem: The research problem originates from the shifted power balance through the rise of social media. Whereby, organizational control of the brand image is starting to fade. READ MORE

3. 22. Strategic Customer Engagement on Instagram : a case of global Business to Customer (B2C) brands

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Xueqi Gong; [2015]
   Keywords : ;

   Abstract : As a relatively new social networking site (SNS), Instagram’s user database has been growing at a staggering rate since it was first launched in 2010. Marketing practitioners have been making efforts on this increasingly popular mobile image (and video) capturing and sharing service to reach the end-users, more importantly, to build lasting relationships with them. READ MORE

4. 23. How does it make you feel?

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Katie Elizabeth Long; [2014]
   Keywords : Visual Branding; Instagram; Engagement; Social Network Sites; SNS; Social media; public relations; online marketing; photo sharing; brand image; Social Sciences;

   Abstract : The rise of Social Network Sites (SNS) has had a huge impact on the field of public relations in that brands must now consider online branding as part of their strategy. This is a growing area of interest in both academia and practice as we strive to learn more about how to use the new platforms most effectively. READ MORE

5. 24. Personal Branding ThroughImagification in Social Media : Identity Creation and Alteration Through Images

   University essay from Marknadsföring

   Author : Gustav Lindahl; Mimi Öhlund; [2013]
   Keywords : Social media; Instagram; Identity; Personal branding; Social interaction; Symbolic interactionism; Images;

   Abstract : The general purpose of this qualitative study is to investigate how individuals today, in a societywhere people spend more and more time on social media, create and alter their identity throughimages. The study is focused on Instagram, the most widespread social media only focused onphotos. READ MORE