Essays about: "brand image instagram"

Showing result 6 - 10 of 24 essays containing the words brand image instagram.

1. 6. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

   University essay from Umeå universitet/Företagsekonomi

   Author : Rebecca Ketola; Sandra Norrman; [2019]
   Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

   Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE

3. 7. Disrupting Heritage: A Qualitative Study of how Luxury Fashion Heritage Brands are Perceived by Brand Public Members During a Rebranding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johanna Orheim; Saga Bluhme; [2019]
   Keywords : Heritage Brands; Brand Publics; Evolutionary and Revolutionary Rebranding; Burberry; Gucci; Business and Economics;

   Abstract : The aim of this study was to determine in what manner a luxury fashion heritage brand can rebrand from the perspective of brand public members. In line with the relativist and social constructivist stance taken in this study, a netnography of posts and belonging comments on the Instagram accounts of this study’s two example companies, Burberry and Gucci, was conducted. READ MORE

4. 8. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amanda Johnsson Östergren; Linnea Alldrin; [2019]
   Keywords : Brand; Brand Identity; Brand Image; Brand Personality; Brand Perception; Brand Strategy; Brand Value; Brand Equity; User Image; Consumers; Factors of Success; Influence; Social Network; Social Media; Students.;

   Abstract : Branding is an influential aspect a company can have to gain the attention of their customers. It is often said that, “Your brand is your promise to your customer”, because the brand is a confirmation that the product or service you are selling matches the expectations of the customer and their wants or needs (Grosdidier, 2012). READ MORE

5. 9. Creating Engaging Brand Posts on Social Media : A quantitative study on brand post characteristics and consumer engagement

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Xuan Lu; Laura Woo; [2019]
   Keywords : Social Media Marketing; Consumer Engagement; Instagram; Fast Food; Beverage; Brand Post; Content Analysis; engagemang; sociala medier; snabbmat; dryck; instagram; inlägg;

   Abstract : Background: Over the past two decades, the media landscape has undergonesubstantial changes. Social media is increasingly replacing traditionalmedia, which has influenced the way of advertising. Social mediaplatforms enable a two-way communication between brands and itsconsumers. READ MORE

6. 10. Communication of intangible cultural assets on social media - A multiple case study about destination branding in Scandinavian countries

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Laura Caprioli; [2019]
   Keywords : Destination branding; Intangible cultural assets; Social media communication; Mediatization; Fika; Friluftsliv; Hygge; Social Sciences;

   Abstract : In a globalized, commercialized and mediatized world, destination management organizations (DMOs) promote cultural assets of the respective destinations to distinguish themselves, gain competitive advantage and attract potential tourists. Although literature acknowledges the role of culture for branding purposes, there is a lack of research about its intangible elements and how they are communicated. READ MORE