Essays about: "brand trust scale"
Showing result 1 - 5 of 7 essays containing the words brand trust scale.
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1. Would you trust me if I lied to you in favor of charity? : The implication of Brand Trust when using Dark Patterns for charity
University essay from Umeå universitet/Institutionen för psykologiAbstract : Brand Trust is the trust consumers have in brands and have been previously proven to be affected negatively by dark patterns (i.e. design patterns used in websites to deceive their customers). This study is aimed to find out if Brand Trust is affected negatively by dark patterns when used for charity. READ MORE
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2. Sustainable actions before profit? : The effects of sustainability efforts on the brand experience in the clothing industry exemplary represented on Patagonia
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: In today ́s world, experiences play an important role for the customers to build loyalty and long-lasting relationships. Brakus et al. (2009) developed one of the most cited scales for measuring brand experience. READ MORE
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3. Social Media Influencers as Human Brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The purpose of this study is to quantitatively examine the effect of influencer brand personality in the US on follower-influencer identification and influencer trust, as a way for influencers as human brands to strengthen follower influencer relationships. Methodology: Quantitative methods were applied in this research. READ MORE
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4. The building of a value based chain : case study of a global, FSC- and Fairtrade certified sawn wood value chain
University essay from SLU/Dept. of EconomicsAbstract : The next frontier of value creation for businesses may lie in finding ways to combine economical, social and environmental sustainability to preserve and protect natural resources. Nowadays, incorporation of sustainability values in core operations is not only seen as a part of sustainable development, but also as a successful strategy for companies. READ MORE
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5. According to Swedish Citizens - Sweden has the Safest and Best Food in the World : -Really?
University essay from Avdelningen för ekonomiAbstract : Title: According to Swedish Citizens – Sweden has the Safest and Best food in the world – Really? Level: Thesis for Master’s Degree in Business Administration Authors: Benny Berggren and Mai Nasser Fouda Supervisor: Jonas Kågström, Ph.D. READ MORE