Essays about: "branding models"

Showing result 11 - 15 of 46 essays containing the words branding models.

  1. 11. How authentic is authenticity on Instagram: a Swedish social media influencer and social media follower perspective

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Matilda Elisabeth Matthys; [2020]
    Keywords : Social media influencer marketing; Social media influencer SMI ; Social media follower; Authenticity; Paid collaborations; Strategic communication; Marketing; Branding; Social Sciences;

    Abstract : Companies are spending more money on the SMI marketing strategy than ever. Research does however show that SMIs are viewed as sellouts doing collaborations for personal profit. Hence it is questionable for how authenticity (the number one thing people look for before making a purchase) is perceived and communicated. READ MORE

  3. 12. Environmental Certifications in the Office Segment : Does the Swedish Market Reward Certified Properties with a Higher Price?

    University essay from KTH/Fastigheter och byggande

    Author : Amanda Grafström; Hanna Käck; [2020]
    Keywords : Environmental certification; transaction price; price premium; office properties; Swedish real estate market; Miljöcertifieringar; transaktionspris; prispremie; kontorsfastigheter; svenska fastighetsmarknaden;

    Abstract : This thesis aims to explore if and why there exists a price premium for environmentally certified office properties on the Swedish market. The purpose is to contribute with knowledge within the research field of certified properties and how they are valued by the market. READ MORE

  4. 13. How Artificial Intelligence is changing The Relationship Between The Consumer and Brand in The Music Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ilse van de Haar; Cecilie Pedersen Broberg; Ifigenia Doshoris; [2019]
    Keywords : Artificial Intelligence; Spotify; Music Industry; Brand and Market Orientation Matrix; STP model; Business and Economics;

    Abstract : Purpose - The aim of this paper is to analyze Artificial Intelligence in the music industry in order to provide an indication of how Artificial Intelligence is expected to continue impacting the connection between the consumer and the brand. Design/methodology/approach - The study is based on a qualitative single case study method and it discusses how Spotify has incorporated Artificial Intelligence into its practices supportive of its branding strategy. READ MORE

  5. 14. Internal Branding in a Competency-Based Organisation : A qualitative study on the influence of a competency-based approach on internal brand commitment

    University essay from Umeå universitet/Företagsekonomi

    Author : Tove Näsman; Nils Hellström; [2019]
    Keywords : Competency; Competency Based Approach; Competency Based Models; Internal Branding; Internal Communication; Internal Brand Communities; Person- Organisation-Fit; Internal Brand Commitment; Employee Lifecycle;

    Abstract : In the business environment of today, competency-based organisations with a people- centric focus are at large becoming the norm and replacing task-based firms. This shift is driven by the benefits which the organisation can gain from leveraging the skills, attitudes, values and behaviours of its staff, through a competency-based approach (CBA). READ MORE

  6. 15. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jella Lynn Hauptmann; Julia Ausserdorfer; [2019]
    Keywords : Plus-Size; Brand Architecture; Brand Strategy; Fashion Branding; Brand Portfolio; Business and Economics;

    Abstract : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. READ MORE