Essays about: "branding models"

Showing result 16 - 20 of 46 essays containing the words branding models.

  1. 16. Strong Employer Brands and Employee Advocacy in Social Media : exploring the Employee Perspective

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Erika Stenman; [2019]
    Keywords : Brand Citizenship Behaviour; Employee Advocacy; Employee Recommenders; Employer Branding; Online Employee Endorsement; Social Media; Personal Brand;

    Abstract : Employer Branding activities in the competitive labour market are becoming increasingly interactive rather than being a top-down exercise. Limited resources together with new technology is playing a role in this development. Little, but some research exists on Employee Advocacy or the voluntary promotion and defence of a brand by its employees. READ MORE

  3. 17. Keeping it real? - A critical investigation of the authenticity among influencers in the social media environment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emelie Wassberg; Helena Wictor; [2019]
    Keywords : Social Media Influencer; influencer marketing; brand authenticity; social media users; Millennial followers; Business and Economics;

    Abstract : The study is of qualitative character, adopting a constructionist perspective and following an abductive approach. The qualitative material has been gathered through a set of semi-structured focus group interviews. READ MORE

  4. 18. Changing for the Better, One Activity at the Time : A Multiple Case Study of the Motivators of Business Model Innovation for Sustainability

    University essay from Umeå universitet/Företagsekonomi

    Author : Emanuel Hägglund; William Pettersson; [2019]
    Keywords : Business Models; Business Model Innovation; Sustainability; Motivators;

    Abstract : In recent years the world has witnessed an increased attention to matters concerning sustainable development; consumers today put higher pressure on organizations to change their old unsustainable practices for newer, more sustainable ones. Within scholarly business literature, the concept of business models has gained more traction over the past two decades, however there is still some disparity in the views of what a business model really is. READ MORE

  5. 19. Mobile Gaming Earbud. : Design and functionality investigation of mobile gaming headphones.

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : JOAKIM ROGEFELT; ADAM LUNDSTRÖM; [2019]
    Keywords : ;

    Abstract : Today there are a vast amount of headphones models, brands and types – each trying their bestto differentiate themselves from the rest. In collaboration with Defunc the thesis project soughtto investigate how one can develop a pair of mobile gaming headphones that meet the needsand wants of mobile gamers. READ MORE

  6. 20. Exploring marketing activities to strengthen brand equity within an SME : a case study on the company PAUL och THOM

    University essay from SLU/Dept. of Economics

    Author : Kim Meyer; [2018]
    Keywords : branding; brand building; brand equity; brand management; marketing;

    Abstract : Small and Medium sized Enterprises (SMEs) are often researched through the perspectives and theories created from studies of large organizations. This constitutes the basis of a theoretical problem when studying SMEs. READ MORE