Essays about: "branding models"

Showing result 21 - 25 of 46 essays containing the words branding models.

  1. 21. Food for Change: Exploring rural-urban linkages among youth in Guatemala

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Clara Axblad; [2018]
    Keywords : agriculture; communication; consumption; development; food; urbanization; Guatemala; rural-urban linkages;

    Abstract : As the world grapples with increasing urbanization, population growth, climate change and depleting natural resources, there is an increased recognition that more food will have to be produced with fewer resources while food consumption has to shift rapidly towards more sustainable patterns. Meanwhile, although many are willing to work in and innovate agricultural practices, young people in rural areas still struggle to access the resources needed to be part of this shift, not to mention to make a living. READ MORE

  3. 22. Describing the brand identity of a start-up : A qualitative research

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Robert Steub; Takahiro Inaba; [2018]
    Keywords : Branding; Brand identity; start-up; brand personality; personality traits; brand culture; brand relationship;

    Abstract : Background: Companies nowadays cannot differentiate efficiently enough through their products, therefore require strong brand identities. Especially start-up companies without fully developed products rely on the brand identity to communicate efficiently with its potential customers. READ MORE

  4. 23. The Differentiation of a Nation : The Swedish Nation Brand Management

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Adam Kinnwall; [2017]
    Keywords : International Relations; Communication; Marketing; Sweden; Public Diplomacy; Nation Branding; Corporate Branding; Nation Brand; Competitive Identity; Brand; Reputation; Brand Management; Swedish Institute;

    Abstract : This paper aims to highlight how the recent developments in international relations has created a environment with increased competition between countries for attention and assets and how these changes has promoted the increased use of public diplomacy  to reach out to new actors. The study will focus on the public diplomacy sub-discipline of nation branding. READ MORE

  5. 24. Fortification of New Venture Branding through Brand Image and Brand Identity : An exploratory study to shed new light on branding for new venture entrepreneurs

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Elin Bjur; Dimitri Christo-Dionne; [2016]
    Keywords : ;

    Abstract : Introduction Entrepreneurs embarking upon a new business venture have a vast amount of responsibilities to consider during the new venture phase, therefore strategically taking action to gain a competitive advantage in the marketplace is a necessity. While there exist many routes towards acquiring an edge over the competition, branding proves to be a highly effective and influential strategy. READ MORE

  6. 25. The Use of Social Media in Sports Marketing : The Case of Nordic Ice Hockey Clubs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Joonas Saari; Jonna Tuominen; [2016]
    Keywords : Sport marketing; Ice hockey; Social media; Segmentation; Relationship marketing; Branding; Social media effectiveness; Facebook; Instagram; Twitter.;

    Abstract : Social media, even though a new phenomenon, has gained much interest in the last decade and has been a frequent topic of researchers. Sport marketing has also been a popular topic in academia, especially in North America. READ MORE