Essays about: "branding sweden"

Showing result 6 - 10 of 201 essays containing the words branding sweden.

  1. 6. Exploring the Power of Narratives: Shaping Sustainable Consumption of Plant-Based Food

    University essay from

    Author : Alice Emanuelsson; Lisa Gustafsson; Märta Jacobsson; [2023]
    Keywords : Sustainable food consumption; Cultural branding; Plant-based foods; Seafood industry; Narratives;

    Abstract : Background: The current unsustainable situation of the seafood industry requires innovative solutions and there is an opportunity for companies to provide consumers with plant-based options which would enable them to eat seafood without harming the oceans. However, there are still several barriers keeping consumers from choosing plant-based products, such as limited knowledge, social norms, and cultural settings. READ MORE

  3. 7. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
    Keywords : Business and Economics;

    Abstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE

  4. 8. Exploring Swedish Values : A Comparative Study of Perspectives among International and Swedish Students in Sweden

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Elise Johansson; [2023]
    Keywords : Swedish values; nation branding; public diplomacy; soft power; intercultural communication; Swedish Institute; Svenska värderingar; nation branding; offentlig diplomati; mjuk makt; interkulturell kommunikation; Svenska institutet;

    Abstract : This thesis examines Swedish values from the perspectives of international and Swedish students residing in Sweden, with the collaboration of the Swedish Institute—a public agency focused on enhancing Sweden’s global image and attractiveness to researchers, students, and talents. The research explores the field of nation branding, public diplomacy, and soft power. READ MORE

  5. 9. The renegotiation of Swedengate : A temporal and discursive examination of a viral phenomenon

    University essay from Umeå universitet/Sociologiska institutionen

    Author : Felicia Lundstedt; [2023]
    Keywords : viral phenomenon; social media; discourse; articulation; floating signifier; antagonism; hashtag publics; nation branding;

    Abstract : This study examines the discursive development of the viral online phenomenon known by the hashtag #swedengate. Having originally revolved around Swedish dinner customs, the discussion and the meaning of ‘Swedengate’ soon came to encompass more serious themes, including various forms of criticism directed at Sweden. READ MORE

  6. 10. Core values and their role in attracting future employees: A quantitative study measuring how Swedish employers’ core values matter to students, in the light of external employer branding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Dolff Sandelius; Ida Thyberg; [2023]
    Keywords : Employer Branding; External Employer Branding; Core Values; Attraction; Recruitment; Business and Economics;

    Abstract : Studies show that employees are an organisation’s most important asset. Therefore, an employer needs to attract the desired future employees. Currently, core values appear frequently on employers’ websites. Core values could consequently operate as a part of external employer branding to attract candidates. READ MORE