Essays about: "branding sweden"

Showing result 11 - 15 of 201 essays containing the words branding sweden.

1. 11. Competitive cities and architecture. : A case study of Malmo, Sweden

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Nathan Frank Ó Néill; [2023]
   Keywords : Neoliberalism; Urban Planning Architecture; City-Branding; Competitive city;

   Abstract : Abstract    This thesis explores the evolving relationship between architecture and the globally competitive city, specifically examining how architects are involved in the realization of market metaphors that underpin city-branding on global markets. Specifically, this research focuses on waterfront redevelopment projects of post-industrial cities. READ MORE

3. 12. Exploring the Use of Nordicness in Sustainability Messages: The Case of Nordic Fashion Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sukhitha Basnayake; Emilie Nørgaard; Jonhatan Andres Acevedo Escobar; [2023]
   Keywords : Business and Economics;

   Abstract : Being on everyone’s lips for years, the concept of sustainability has become an almost unavoidable phenomenon within contemporary business discourses and practice. In particular, has the Nordic fashion industry increasingly been infused by sustainability with a continuous growing public interest in buying sustainable products from companies that have embarked on a sustainable path. READ MORE

4. 13. Attracting Talent in North of Sweden : A qualitative study on the extent of Person-Organization Fit and Employer Branding for the purpose of talent attraction

   University essay from Umeå universitet/Företagsekonomi

   Author : Olivia Andersson; Zara Karbalai; [2023]
   Keywords : Talent; talent management; talent management lifecycle; talent management process; Attracting; attracting talent; attracting talent management; Employer branding; Employer branding and talent management; Employer branding and P-O fit; Employer branding and attraction; North; North of sweden; talent north of Sweden; P-O fit; P-O fit and talent management; P-O fit and employer branding; Context; Context and strategy; Talent attraction and context; global talent management;

   Abstract : Companies in the North of Sweden are expressing big difficulties to acquire the right competency and the right people to fill voids in their organization. The purpose of this research paper was to gain an understanding of how companies in the north work with selected contributing factors, affecting their ability to attract talent. READ MORE

5. 14. Show and Tell: A Critical Discourse Analysis of the representation of Swedish Colonial History in the Historiska Museet, through the lenses of Swedish Exceptionalism and Nation Branding

   University essay from Lunds universitet/Mänskliga rättigheter

   Author : Giulia Manfieri; [2023]
   Keywords : National museums; Swedish exceptionalism; Swedish colonialism; nation branding; uses of history; Critical Discourse Analysis; Human Rights; colonial history; Social Sciences; Cultural Sciences;

   Abstract : When looking from the outside, Sweden is an exceptional country, with a tradition of neutrality and no notable colonial past; but history paints a different picture. This thesis investigates the portrayal of Sweden and the impact of narratives of Swedish exceptionalism in the Historiska Museet in Stockholm, through the analysis of the depiction of Swedish colonial history and Human Rights discourses. READ MORE

6. 15. “Would You Like a Side of Fries with That Roast?” - Is Wendy’s Roasting Social Media Marketing Strategy a Viable Strategy for Swedish Companies?

   University essay from Göteborgs universitet/Graduate School

   Author : Danijal Bajagilovic; Sebastian Bouroncle; [2022-08-04]
   Keywords : Roasting; Transferability; Sweden; Communication; Digital Marketing; Social Media Marketing; Customer Engagement; Branding; Authenticity;

   Abstract : The roasting social media marketing strategy introduced by Wendy’s in 2017 was met with great reception, vastly increasing the company’s Twitter following and profits. With other companies in the USA following suit to capitalize on their social media platforms, could Swedish companies also improve their social media presence using this strategy? This study investigates how transferable the roasting social media marketing strategy is to the Swedish market by examining whether it positively influences social media customer engagement amongst Swedish consumers. READ MORE