Essays about: "branding sweden"

Showing result 16 - 20 of 201 essays containing the words branding sweden.

1. 16. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

   University essay from Umeå universitet/Företagsekonomi

   Author : Sarafat Hossain; Liana Hakobyan; [2022]
   Keywords : sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

   Abstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE

3. 17. Prediction of the number of weekly covid-19 infections : A comparison of machine learning methods

   University essay from Högskolan i Skövde/Institutionen för informationsteknologi

   Author : Nicklas Branding; [2022]
   Keywords : Machine learning; deep learning; covid-19; public health science; number of infection; regression; long short term memory; gated recurrent unit; support vector regressor; long short term memory-convolutional neural network; bidirectional-long short term memory;

   Abstract : The thesis two-folded problem aim was to identify and evaluate candidate Machine Learning (ML) methods and performance methods, for predicting the weekly number of covid-19 infections. The two-folded problem aim was created from studying public health studies where several challenges were identified. READ MORE

4. 18. Attracting and retaining talent : A qualitative study about Talent Management within the knowledge-intensive organizations in Sweden

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Kate Smirnova; [2022]
   Keywords : Talent management; talent; attracting talent; retaining talent; organizational culture; Swedish context; human resource management;

   Abstract : Although Talent Management is an area of research that has captured the attention of many as organizations around the world compete for talent, it is a relatively new area of research. Sweden is a country where the shortage of skilled workforce is significant and demand is high, especially in the knowledge-intensive industry. READ MORE

5. 19. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Luyao Wang; Jonas Lundquist; [2022]
   Keywords : Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

   Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE

6. 20. The Role of US Foreign Policy, 2013-2022, In the Construction of the Media Image of Sweden

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Joel Åberg; [2022]
   Keywords : Media Framing; Media Image; Nation Branding; US Politics; Foreign Reporting; Quantitative Content Analysis;

   Abstract : Reports of smear campaigns and manipulated narratives about Sweden unfolding online, following a few derogatory comments by US President Donald Trump (2017-21), provided this thesis with three research aims. (1) To investigate the framing of Sweden in some of the most influential US newspapers, (2) to examine the agenda-setting role and influence of the president through US foreign policy, (3) to construct a comprehensive US media image of Sweden. READ MORE