Essays about: "branding sweden"

Showing result 21 - 25 of 201 essays containing the words branding sweden.

  1. 21. Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Verena Rucker; [2022]
    Keywords : Nation Branding; Public Diplomacy; Nation Brand Image Perception; COVID-19 Pandemic; Sweden; Twitter; Sentiment Analysis SA ; Social Sciences;

    Abstract : Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis This thesis seeks to expand the understanding of nation brand image perceptions by exploring the opinions of international audiences about Sweden during the COVID-19 pandemic in the form of sentiments. Given the strong link between a country’s handling of the COVID-19 pandemic and its nation brand, crises can have an impact on the perception of a country’s image. READ MORE

  3. 22. Made by Sweden : Country-of-origin as part of brand identity

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Rebeka Matukevica; Alina Yassin; [2022]
    Keywords : Country-of-origin; Brand Identity; Country-of-origin Branding; COO impact on Brand Identity; SMEs;

    Abstract : BACKGROUND A great interest of researchers has been attracted to the phenomenon of country-of-origin (Andéhn et al., 2016). It is argued that companies could increase competitiveness in the market by implementing a COO into the company's branding strategy (Guercini & Ranfagni, 2013). READ MORE

  4. 23. Can celebrity endorser characteristics impact brand loyalty? : An explanatory study on celebrity endorsers’ characteristics with brand loyalty

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ratchaneekorn Dewar; Khaliun Davaakhuu; [2022]
    Keywords : Celebrity endorsers’ characteristics; the trustworthiness of celebrity endorsers; the attractiveness of celebrity endorsers; the expertise of celebrity endorsers; brand loyalty.;

    Abstract : Background: Nowadays, companies globally utilise various branding strategies to win and build strong brand loyalty. One of the marketing strategies tools that companies utilise since the 21st century is celebrity endorsement. READ MORE

  5. 24. A VC investor’s perspective on Impact Investing : An exploratory multi-level perspective analysis of Swedish & US venture capital regimes socio-technical transition pathways.

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : KATHA DESAI; CHRISTIAN BOYSEN; [2022]
    Keywords : Impact Investment; Venture capital; MLP; Sustainability transition; Impact Investment; riskkapital; flernivåperspektivanalys; hållbarhetsöverång;

    Abstract : The topic of Impact Investing has been creating waves and generating a lot of interest in the funding ecosystem with the growth of impact startups & because of pressure from the populace in the face of global challenges. At the same time the field has been under-explored by scholars. READ MORE

  6. 25. How employers in regional Sweden can attract and retain Gen Z : The case study of Jönköpings län

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Anton Vahlström; Khazem Idlbi; Kenan Taleb; [2022]
    Keywords : Brain drain; Employer branding; Generation Z; Regional Sweden;

    Abstract : Background: Gen Z is the next generation to enter the workforce and it has become more complex to attract and retain employees. The recent trend in the job market, in which most prospective employees are from Gen Z, makes it important to investigate the demands, expectations, values, and preferences of this prospective workforce. READ MORE