Essays about: "business marketing solutions"
Showing result 6 - 10 of 79 essays containing the words business marketing solutions.
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6. Franchisestrategi för producenter av cirkulära odlingssystem : en studie av Johannas Stadsodlingar
University essay from SLU/Dept. of EconomicsAbstract : På grund av den utveckling som ses i samhället idag med krav från konsumenter om spårbarhet från leverantörer och kunna konsumera med gott samvete (så) ställs det höga krav på dagens livsmedelsproduktion. Denna höjda medvetenhet har lett till ett ökat intresse för hållbara odlingssystem såsom cirkulär odling. READ MORE
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7. Marketing AI in B2B relationships from an attentional perspective : A qualitative multiple case study on marketing managers from manufacturing and IT industries
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Purpose: To explore the influence of marketing AI on marketing managers' attention allocation to leverage customer relationships in different business-to-business contexts. Method: Abductive approach and multiple case study, data collection was made by qualitative semi-structured interviews and secondary data collection. READ MORE
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8. Artificial Intelligence and Corporate Social Responsibility in the Online Gambling Industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background: Digital technology and the Internet have created the preconditions for the development of online gambling. Gamblers can play or bet online whenever they want and wherever they are. Gambling should be entertaining, allowing players to keep it in balance with other activities in their lives. READ MORE
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9. Key components of building customer trust in the space industry : An investigation of the future of satellite applications
University essay from Uppsala universitet/Industriell teknik; Uppsala universitet/Institutet för rymdfysik, UppsalaavdelningenAbstract : This study is an empirical case study of the Swedish space- and automation company Unibap AB about how to build trust in the space industry. The space industry is distinctive in the way that space missions are at high stakes because of the high costs and the fact that the technology can not be modified after launch. READ MORE
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10. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. READ MORE