Essays about: "business marketing solutions"

Showing result 21 - 25 of 79 essays containing the words business marketing solutions.

1. 21. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Hanna Fahlberg; [2019]
   Keywords : Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

   Abstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE

3. 22. Preferred Approaches of Industrial Marketing by Innovative Technology Firms to Enhance the Diffusion of Innovation in the Financial Industry

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Olivia Wuorimaa; Katharina Klimkeit; [2019]
   Keywords : Diffusion of Innovation; Industrial Marketing; Relationship Management; Customer Values; Communication; Innovation implementation; Network effects;

   Abstract : This paper will discuss the challenges that arise in the business-to-business marketing process in the area of highly technological and innovative solutions. The authors will depict the processes that are involved in the business-to-business marketing approach and portray the challenges that arise due to a number of factors, such as trust, customer value and early adoption, when it comes to selling new technology and innovative solutions, and innovations overall, that companies nowadays need, but not necessarily want. READ MORE

4. 23. A Happy Customer is a Paying Customer

   University essay from Umeå universitet/Företagsekonomi

   Author : Axel Danielsson; Simon Broström; [2019]
   Keywords : Business Development; Retail; Marketing;

   Abstract : This cross-sectional study has investigated the relationship between how parents perceive retail stores that try to be more family friendly. It has also examined which factors parents value when it comes to stores being family friendly. READ MORE

5. 24. Selling the Green Dream to Women: Socio-environmental Degradation and the Paradox of Feminism and Sustainability in Fashion Marketing.

   University essay from Lunds universitet/Humanekologi

   Author : Mariko Takedomi Karlsson; [2018]
   Keywords : Gender; environment; fashion; marketing; consumption; ecologically unequal exchange.; Social Sciences;

   Abstract : This thesis identifies a trend of fashion brands engaging in feminist and environmental issues through their business strategy in order to sell products to women. More specifically, it explores the relationship between gender and environmentalism in marketing campaigns within the fashion industry. READ MORE

6. 25. On Ethicality of Multi-level Marketing Schemes on Wechat Platform in Mainland China

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Wen Liu; [2018]
   Keywords : MLMs; Business ethics; Wechat; Wechat marketing; Mainland China;

   Abstract : Multi-level marketing schemes (MLMs) is one of the fastest growing types of business in the world. Especially in China, with the development of e-commerce and social network application, increasingly people start doing business for MLM companies in social network platform. READ MORE