Essays about: "buyers and buyers needs"

Showing result 21 - 25 of 60 essays containing the words buyers and buyers needs.

  1. 21. Green Brand Equity in industrial B2B markets : A cross-sectional study of Sandvik Coromant’s customers

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Maria Beckman; [2019]
    Keywords : Green Brand Equity; B2B brand management; environmental management; sustainability; B2B branding; purchase decision making processes; B2B purchasing;

    Abstract : The concept of Green Brand Equity is based on the assumption that customers will be more favorable towards a firm's brand when the firm provides products and services that satisfy the customers' environmental needs. While environmental and brand management have been researched thoroughly in business-to-consumer (B2C) markets, similar research inbusiness-to-business (B2B) contexts is still scarce. READ MORE

  3. 22. Futureshandel av rundvirke : möjligheter och hinder för en futureshandel av rundvirke

    University essay from SLU/Dept. of Forest Economics

    Author : Andreas Aronsson; Per Kjellander; [2019]
    Keywords : futures; prissäkring; prisrisk; prisvolatilitet; rundvirkeshandel; terminshandel; hedging; price risk; price volatility; roundwood trade;

    Abstract : I jordbrukssektorn har framförallt en stark koppling till energimarknaden och klimatförändringar med risken för extrema väderförhållanden lett till en ökad prisvolatilitet. Faktorer som på sikt riskerar att öka prisvolatiliteten även i skogssektorn. READ MORE

  4. 23. Tydliga indikatorer på skogsägare med ett stort behov av rådgivning

    University essay from SLU/School for Forest Management

    Author : Robin Jakobsson; [2018]
    Keywords : segmentering; leverantör; hypotesprövning;

    Abstract : The purpose of this study is to identify some clear indicators of private forest owners with a great need for advice. One large forest company in Sweden called Holmen Skog wanted to make sure that they bond the forest owners where the potential for sustained, good business is the largest. READ MORE

  5. 24. Intuition - the inevitable side to decision making : A study of the public procurement process

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Lisa Forssberg; Agnes Erdmark; [2018]
    Keywords : ;

    Abstract : Public procurement is one of the most important functions of the government, and the decision-making process for the public buyers is filled with complex evaluation criteria and restrictions by the law. The purpose of this study has been to study the decision making done by public procurers and investigate whether they act completely rational in their decisions, or if there is any intuitive dimension affecting them. READ MORE

  6. 25. Disruption of the current utility business by utilizing EV charging infrastructure to unlock grid flexibility : Possibilities for Blockchain technology

    University essay from KTH/Energiteknik

    Author : Olga Jensen; [2018]
    Keywords : ;

    Abstract : Den europeiska energisektorn genomgår numera en viktig övergång från en centraliserad elkraftförsörjning till distribuerad elproduktion från förnybara källor. Dessutom leder utfasningen av fossila bränslen till en ökning av antalet elfordon (här EV). READ MORE