Essays about: "case studies in business strategy and policy"

Showing result 1 - 5 of 11 essays containing the words case studies in business strategy and policy.

  1. 1. Service dominant logic for actor-to-actor co-creation of value and sustainability outcomes : case studies of five actors in the Swedishlegume industry

    University essay from SLU/Dept. of Forest Economics

    Author : Eric Lwin; [2022]
    Keywords : collaboration; innovation; service ecosystem; institutional logic; business administration;

    Abstract : Shifts to less energy intensive diets based on plant protein are necessary to meet the food demands of 2050. High protein crops such as legumes are a solution that confers farm-level and societal benefits. However, Sweden lacks the physical, societal, and political infrastructure needed for improved production and consumption. READ MORE

  3. 2. A Gender Perspective on Corporate Entrepreneurship - Closing the gender gap(s) in Corporate Innovation: Understanding Intrapreneurship as Position-taking

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Isabelle Edenborg; [2022]
    Keywords : corporate entrepreneurship; intrapreneurship; innovation; gender; Bourdieu;

    Abstract : Increasing women's representation in innovation, as the foremost source of economic growth and technological development, has been on the agenda amongst policy-makers and corporations for years. Despite this, research on corporate entrepreneurship, as an increasingly applied strategy for innovation and business renewal, and the interrelated intrapreneurship concept, are signified by gender blindness. READ MORE

  4. 3. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    University essay from

    Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

  5. 4. Strategic management of intellectual property in the field of vehicle autonomy and connectivity : A case study in the truck manufacturing field

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Philip Åkerblom; [2021]
    Keywords : Intellectual property; Intellectual property management; Intellectual property strategy; Autonomous vehicles; Autonomy; Connectivity; Heavy-duty trucks.;

    Abstract : The truck manufacturing field is expected to go through a disruptive change in the coming decade(s) due to a predicted implementation of autonomous (self-driving) heavy-duty vehicles. Here, companies face a challenge in that autonomous vehicles (AV) will include technologies and competences from multiple industries. READ MORE

  6. 5. Act of kindness: A study on modern day crisis handling and its effect on brand identity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Teodora Hertanu; Mette Holm Bertelsen; Mads Hüsig Jeppesen; [2020]
    Keywords : Crisis management; crisis handling; act of kindness; core values; product offerings; strategy approach; Business and Economics;

    Abstract : Purpose: This paper aims to explore and examine how companies have reacted to suddenly occurring crises in the 21st century. The paper will investigate how companies have adapted – or stayed in hiding – during the COVID-19 pandemic, and how this has impacted their corporate brand identity and their core values. READ MORE