Essays about: "co-branding"

Showing result 31 - 35 of 38 essays containing the word co-branding.

  1. 31. Nation Branding; A Brand New Marketing Tool on the Global Arena; A Qualitative Case Study in a Swedish Context

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Görel Englund; [2012]
    Keywords : Corporate Co-branding; Country of Origin; Cultural Branding; National Identity; Public Diplomacy;

    Abstract : Global competition is becoming fierce. New marketing techniques are emerging, among them Nation Branding. The aim of this study is to answer the following questions: What is Nation Branding and how is it applied in Sweden? Why is Nation Branding controversial and when does it matter? The study is performed through a qualitative, abductive approach. READ MORE

  3. 32. Factors for maintaining successful business partnerships : A case study of the construction equipment industry

    University essay from Ekonomihögskolan, ELNU

    Author : Albin Atzmüller; Sylvia Kamande; Michael Sundblad; [2011]
    Keywords : business partnership; industrial branding; co-branding; ingredient branding; informal branding; construction equipment industry; component sales;

    Abstract : As organisations try to emerge from the recent economic downturn, they attempt to enter different markets to decrease their dependency on their core market. Due to high costs in R&D and the risk of failure, organisations try to sell the core components of their products to business partners who can incorporate these components into their own offering. READ MORE

  4. 33. Landshypoteks samarbete med Gjensidige : en studie av en varumärkesallians

    University essay from SLU/Dept. of Economics

    Author : Maria Dahlqvist; [2010]
    Keywords : Landshypotek; Försäkring; Varumärkesallians;

    Abstract : Från att ha varit ett strikt låneinstitut kan idag Sveriges största låneinstitut för jord- och skogsägare, Landshypotek, erbjuda sina medlemmar lösningar inom både bank och försäkring. Under varumärket Landshypotek erbjuds föreningens grundläggande tjänster, medan övriga tjänster tillhandahålls av samarbetspartners. READ MORE

  5. 34. Ursprungs- och kvalitetsmärkningens betydelse för konsumentens val av krukväxter : en studie om mervärdet av Mäster Gröns co-branding med Svenskt Sigill

    University essay from SLU/Dept. of People and Society

    Author : Sara Liljedahl; [2010]
    Keywords : co-branding; added value; mervärde; IP-odling; Svenskt Sigill; Mäster Grön; krukväxter; märkning;

    Abstract : This essay has been made on behalf of the co-operative society Mäster Grön, which is selling ornamental plants to retailers in Sweden. The aim of this study has been to find out what added value Mäster Grön gets from their co-branding with the Swedish Seal of quality. READ MORE

  6. 35. Drinking coffee for a better world

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Emma Renström; Martina Börjesson; [2010]
    Keywords : Fair trade; consumer behavior and co branding;

    Abstract : In the beginning of the twenty-first century it became clear what consequences companies’pursuit of economical growth had created on our environment and our social lives. Now theworld is standing in front of a challenge and that is to find a sustainable way to produce,consume and live in order to help our environment and social lives. READ MORE