Essays about: "communicating with customer"

Showing result 16 - 20 of 61 essays containing the words communicating with customer.

1. 16. War for Talent in the Era of Employer Branding : Exploring how Swedish banks manage their Employer Brand in order to attract and retain the talents of Generation Y

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Jesper Nilsson; Joel Gustafsson; Simon Ulriksson; [2019]
   Keywords : Employer Branding; Swedish Banking Industry; Generation Y; Millennials; Recruitment; Employer Brand; Employer Attractiveness; Corporate Social Responsibility;

   Abstract : Background: Concurrently, as the importance of Employer Branding has increased over the past decades, Swedish banks have reached an all-time low customer satisfaction and suffer from a lack of trust. The latest entrants to the workforce, Generation Y, have shown unique demands and wants from their employer, where they generally value working for a company contributing to society. READ MORE

3. 17. Using Online Communities and User-Generated Content for Innovative ProductDevelopment in the Gaming Industry

   University essay from KTH/Maskinkonstruktion (Avd.)

   Author : Mario Maher; Rahand Kader; [2019]
   Keywords : ;

   Abstract : Information from users on the internet come in different forms and shapes, e.g. videos, content on social media, reviews and other interactive platforms where information can be shared. READ MORE

4. 18. Know it all in the blink of an eye : How to communicate sustainable fashion to generation Z

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Ida Jalakas Kihl; Jonna Vähänen; [2018]
   Keywords : Fashion marketing; sustainability; generation Z; communication; sustainability marketing;

   Abstract : The fact that the textile industry is concerned with environmental, social, and economic issues has been acknowledged worldwide, both by companies and their different stakeholders. As a result, more and more fashion brands have shown different types of sustainability initiatives, for example by offering sustainable fashion products. READ MORE

5. 19. Creating the automatic customer; how do companies transform frequent buyers into subscribers?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Gustav Olsson; [2018]
   Keywords : subscriptions; online marketing; consumer marketing;

   Abstract : Creating the automatic customer; how do companies transform frequent buyers into subscribers? This paper examines how companies transform their frequent buyers into subscribing to the product they are frequently buying, assuming this is a priority for companies, since it is assumed to lead to higher revenue in the long run. The paper uses different sources for mapping company communicational behavior, interviews and test-runs are the primary sources of information. READ MORE

6. 20. Exploring the Scaled Agile Framework in a Virtual Team Setting

   University essay from Lunds universitet/Institutionen för informatik

   Author : Lou Hinterberg; Fredrik Hoffman; [2018]
   Keywords : Scaled Agile Framework; SAFe; agile software development; large-scale agile; virtual teams; scaling agile frameworks; Technology and Engineering;

   Abstract : The Scaled Agile Framework (SAFe) is an agile methodology that aligns collaboration between multiple teams in agile software development. SAFe is commonly being applied to global environments where team members are sitting distributed, through so-called virtual teams. READ MORE