Essays about: "communicating with customer"

Showing result 11 - 15 of 61 essays containing the words communicating with customer.

  1. 11. Words are just words until they appear in action, right? - Sustainability reporting and its significance for customers in the Swedish fast fashion industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Clara Grönberg; Irma Weberg Ekelund; [2020-07-09]
    Keywords : Sustainability Reporting; Swedish fast fashion industry; CONI-model; Consumer preferences; Consumer perception; Environmental sustainability;

    Abstract : Background and Problem: The awareness towards environmental sustainability has increased rapidly both in society and among clothing companies’ stakeholders, e.g. the customers buying their products. This awareness affects the fast fashion industry which is one of the most polluting industries. READ MORE

  3. 12. The Greener Outdoors : The importance of environmental communication with the customer

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Elina Fraenkel; [2020]
    Keywords : Sustainable Development; Environmentally Preferable Apparel; Outdoor Industry; Naturkompaniet; External Communication.;

    Abstract : The apparel industry is pointed out as an industry highly contributing with negative environmental impacts in all different stages of the production to consumption chain. Companies within the outdoor industry have been trying to combat this issue by producing apparel that are less harmful for the environment and by encouraging consumers to keep, care and repair for their apparel over time. READ MORE

  4. 13. An Alternative Path to Customer Analysis : A qualitative case study with the aim to investigate the paradigm of segmentation and an alternative path to enhanced customer analysis

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Li Persson; Green Salmonson Sigrid; [2019]
    Keywords : Segmentation; customer analysis; psychographic; values; lifestyles; market communication; brand communication and communication models;

    Abstract : Problem: The concept of marketing segmentation was introduced over 60 years ago and have been a central element in the process of conducting customer analysis since then. However, it has barely been criticized. READ MORE

  5. 14. Branding Our Roots : A study about the use of country of origin in international business

    University essay from Umeå universitet/Företagsekonomi

    Author : Roope Kyttälä; Ekku Leivonen; [2019]
    Keywords : branding; COO; country of origin; marketing; marketing communication; nation branding; nation brand; brand positioning; business development;

    Abstract : It has been showed that COO of product has an effect on consumers purchase decisions. Companies are trying to find ways to differentiate their brands from those of their competitors. In many cases the use of COO is considered difficult and is not understood to the level where it would add to the brand value of those companies. READ MORE

  6. 15. Quantifying the relationship between the waste footprint and environmental impact of products

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Deniz Demirer Demir; [2019]
    Keywords : Product waste footprint; life cycle assessment; circular economy; environmental decision making; environmental sustainability;

    Abstract : Despite the increasing public awareness about the waste that is created while consuming and disposing of products, the waste created by the raw material extraction and production phases is usually invisible to the consumers. In this respect, a product waste footprint indicator based on the life cycle perspective was recently proposed to address this knowledge gap, offering a better understanding of the environmental consequences of human consumption behaviour. READ MORE