Essays about: "conclusion on Consumer behavior and advertisement"

Showing result 6 - 7 of 7 essays containing the words conclusion on Consumer behavior and advertisement.

1. 6. Zooming the Zoomers : The portrayal of older consumers in printed adverts and the perceptions of this portrayal of younger and older consumers

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Johanna Holkko Lafourcade; Lisa Josefsson; [2010]
   Keywords : Older consumers; mature consumers; elderly consumers; Zoomers; consumer behavior; advertising; adverts; marketing; younger consumers; portrayal in advertising; Äldre konsumenter; mogna konsumenter; Zoomers; fram-ställning i reklam; Konsumentbeteende; marknadsföring; reklam; yngre konsumenter;

   Abstract : Purpose: The purpose of this thesis is two folded: firstly to do a content analysis on how consumers older than 55 years (Zoomers) are portrayed in advertisements in the largest Swedish magazines, and secondly, to uncover what perceptions of this portrayal that older and younger consumers have. Background: The population of the world is growing older, and thus older consumers (+55) are a large and rapidly growing group of the population which also are strong in purchasing power. READ MORE

3. 7. Does Volvo Cars’ marketing strategy differ according to consumer behavior in Sweden and in France? : A study of how Volvo Cars adapts its marketing strategy in France compared to Sweden

   University essay from Handelshögskolan vid Umeå universitet

   Author : Jessica Vega; Déborah Samama; [2010]
   Keywords : Marketing strategy; Volvo; Adaptation; Brand image; Consumer perception; France; Sweden;

   Abstract : AbstractThere is a great diversity in marketing strategies that brands can use to develop their name, image and products. The selection of the appropriate strategy is the basis of the image a brand wants to present and how it will be perceived by the market it attempts to approach. READ MORE