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Showing result 1 - 5 of 7 essays matching the above criteria.

1. 1. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective

   University essay from Högskolan i Halmstad

   Author : Mattias Andersson; Eric Gummesson; [2022]
   Keywords : consumer behavior; targeted ads; advertising; privacy; consumer intrusiveness; konsumentbeteende; riktade annonser; marknadsföring; integritet; privatintrång;

   Abstract : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. READ MORE

3. 2. Is fat the new skinny? : A study on weight and perception of models in green marketing

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Oskar Wagrelius; Sara Eriksson; [2018]
   Keywords : Green marketing; brand positioning; brand personality traits; green products; attractiveness; sales; purchase propensity; warmth; competence; weight; model; thin; overweight; obesity; ecological; environmentally friendly; Grön marknadsföring; varumärke; positionering; varumärkespersonlighet; gröna produkter; attraktivitet; köpbenägenhet; konsumentbeteende; värme; kompetens; modell; vikt; övervikt; smal; ekologiskt; miljövänlig;

   Abstract : Title: Is fat the new skinny? A study on weight and perception of models in green marketing. Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Oskar Wagrelius & Sara Eriksson Supervisor: Ulf Aagerup Problem formulation: How does the perceived weight and warmth/competence of a model in green marketing affect sales through perceived greenness and attractiveness? Purpose: The purpose of this study is to increase the knowledge, for brands being green, about how the choice of models in their advertisement will impact the brand's perception and affect greenness, attractiveness, and sales. READ MORE

4. 3. Perception of advertising strategies : -a qualitative study comparing Generation X and Generation Y

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sandra Karlsson; Amanda Kälvehed; Malin Sköld; [2014]
   Keywords : ambient advertising; traditional advertising; Generation X; Generation Y; perception; visual perception; Sweden.;

   Abstract : Advertising is a major part of the communication between companies and consumers. It is supposed to create awareness and attention toward the aimed target group. For an advertisement to get the right response it is important for companies to create and uphold a relationship with their consumers. READ MORE

5. 4. The Influence of Eco-labeled Products on Consumer Buying Behavior : By focusing on eco-labeled bread

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Daria Bryunina; Sara Khodadad Safaei; [2011]
   Keywords : eco; label; bread;

   Abstract : Research Question: How eco-label can influence on consumer buying behavior by focusing on bakery industry. Purpose: The main objective of this research is to identify and analyze how eco-label on bread can influence on consumer buying behavior. Furthermore, the thesis will propose suggestions for the food markets future improvements. READ MORE

6. 5. Student’s Website Usage : -Today’s students, tomorrows consumer.

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Sandra Alvarsson; Cheong Ha; Sabrina Thams; [2011]
   Keywords : Net Generation; Internet; marketing online; online branding; student; website selection;

   Abstract : Purpose The purpose of this thesis is, looking from a consumer’s perspective, to investigate the influences of students website selection Background Today’s students are a new generation of consumers. They have been brought up with digi-tal media and have different attitudes towards marketing than their parents. READ MORE