Essays about: "Zoomers"
Found 3 essays containing the word Zoomers.
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1. Management Control of Tomorrow – Expectations and preferences affecting business students ́ motivation and job satisfaction, and the consequences for management control
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose is to investigate what the next generation of employees prefer and expect, to be satisfied and motivated at work. It should also be shown, what they prioritise, when comparing two different items. READ MORE
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2. From Boomers To Zoomers: Examining Generational Sensemaking Of New Media At Work Introduced During COVID-19
University essay from Institutionen för tillämpad informationsteknologiAbstract : COVID-19 has triggered rapid digitalization in organizations worldwide. New media at work tools were introduced as companies quickly shifted to remote work. Baby Boomer, Generation-X, Millennial and Generation-Z employees had to use new media at work at short notice. READ MORE
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3. Zooming the Zoomers : The portrayal of older consumers in printed adverts and the perceptions of this portrayal of younger and older consumers
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : Purpose: The purpose of this thesis is two folded: firstly to do a content analysis on how consumers older than 55 years (Zoomers) are portrayed in advertisements in the largest Swedish magazines, and secondly, to uncover what perceptions of this portrayal that older and younger consumers have. Background: The population of the world is growing older, and thus older consumers (+55) are a large and rapidly growing group of the population which also are strong in purchasing power. READ MORE
