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Showing result 16 - 20 of 212 essays matching the above criteria.

  1. 16. Sharing is Caring: A qualitative study on the impact of Netflix’s latest policy change on brand promise, brand loyalty, and consumer-brand relationships

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Beatrice Lidia Rosa Allievi; Mariagloria Martino; [2023]
    Keywords : Service brands; Brand promise; Brand loyalty; Consumer-brand relationship; Negative emotions; Netflix; Streaming platforms; OTTs; Business and Economics;

    Abstract : The purpose of this study is to investigate the consequences of Netflix’s latest policy change on consumers’ perceptions of the brand promise and on their willingness to continue using the service. Furthermore, we aim to explore the negative emotions that arose in response to the policy change... READ MORE

  3. 17. Swedish Consumers' Perception of Virtual Power Plants : A mixed-method study of VPPs

    University essay from Umeå universitet/Företagsekonomi

    Author : Filip Pettersson; Roni Batti; [2023]
    Keywords : Virtual Power Plant VPP ; Perceived Value; Consumer Engagement; Technology Acceptance; Diffusion of Innovation; Switching Suppliers; Electric Vehicle EV ; Solar Panel;

    Abstract : The phenomenon of Virtual Power Plant (VPP) has gained increased attention in many parts of the world in recent years. In 2022 the European Union, in response to the rising energy prices as well as the ongoing Russian invasion of Ukraine, set a goal of speeding up the process of creating a digital energy system (European Commission, 2022, p. 20). READ MORE

  4. 18. Recommendation System for Insurance Policies : An Investigation of Unsupervised and Supervised Learning Techniques

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Andreas Palmgren; [2023]
    Keywords : Recommendation System; Car Insurance; Machine Learning; Cluster Analysis; KNN; XGBoost; Neural Network;

    Abstract : Recommendation systems have significantly influenced user experiences across various industries, yet their application in the insurance sector remains relatively unexplored. This thesis focuses on developing a car insurance recommendation system that implements a `consumers like you' feature. READ MORE

  5. 19. Feature-based machining of crankshafts for automobile engines

    University essay from Högskolan i Skövde/Institutionen för ingenjörsvetenskap

    Author : Henrik Mailer; [2023]
    Keywords : Feature-based machining; CAD; CAM; manufacturing; industry 4.0; sustainability;

    Abstract : Manufacturing companies are faced with challenges associated with the fluctuating demand in consumer purchases. As a result, broader families of varyingly manufactured products are on the rise, which poses a significant workload problem for production engineers involved with process planning. READ MORE

  6. 20. Brand value co-creation within e-sport industry : A study on Generation Z’s brand relationship quality in brand value co-creation in the Vietnamese e-sport industry

    University essay from

    Author : Chau Le; Nhan Chau; [2023]
    Keywords : Brand value co-creation; brand relationship quality; e-sport industry; Stimuli-Organism-Response framework;

    Abstract : Brand value co-creation is an essential theme in Marketing research. The research aims to investigate the degree to which brand relationship quality on social media influences Generation Z’s motivation to co-create by applying the Stimulus-Organism-Response framework. READ MORE