Essays about: "consumer response"

Showing result 31 - 35 of 212 essays containing the words consumer response.

  1. 31. Quantitative easing’s impact on inflation

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Markus Hagenbäck; [2022]
    Keywords : quantitative easing; inflation; Sweden; United States; Euro area; Business and Economics;

    Abstract : This paper estimates the effects of quantitative easing (QE) policies on consumer inflation in Sweden, the United States, and the euro area. Furthermore, the effects of QE policies on additional macroeconomic variables have also been investigated. To study the effects, quarterly data was used in a local projections impulse response function (IRF). READ MORE

  3. 32. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Zhiyu Chen; Jiabao Guo; [2022]
    Keywords : Live streaming E-commerce; Satisfaction; Marketing; and Consumer’s attitudes; cognitive perception.;

    Abstract : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. READ MORE

  4. 33. Consumer’s Perception of Firm’s Responses to Apparent Environmental and Social Issues within the Fashion Industry : A quantitative study investigating the impact of CSR activities in the fashion industry on consumer perception and purchase intention.

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Josefa Hofmann; Rena Ajalova; [2022]
    Keywords : Corporate Social Responsibility; Purchase Intent; Consumer Perception; Fashion Industry; Consumer Behavior; Firms´ Actions;

    Abstract : Research Question: How does the consumer perception of firm behavior towards environmental and social issues affect consumer purchase intention?   Purpose: The purpose of this study is to describe the perception consumers have developed about issues companies in the fashion industry are facing, the CSR activities they are implementing, and the effect these have on the consumer's purchase intent.  Method: The method applied in this empirical study is the quantitative research method with the utilization of an online questionnaire. READ MORE

  5. 34. Can parasocial relationships make consumers blind?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Idberg; Kristina Kielaityte; [2022]
    Keywords : Parasocial Relationship PSR ; Human Brand; SMI; Transgression; Consumer Response; YouTube; Instagram; Business and Economics;

    Abstract : Abstract Purpose: This study explores how parasocial relationships between consumers and human brands can affect consumers’ responses toward human brand transgression. To answer the research question of parasocial relationships can make consumers blind. READ MORE

  6. 35. Is it too late now to say sorry? : A descriptive research on how brands' responses towards sexism advertisements affect consumers' attitudes.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ellinor Larsson; Lovisa Ferngren; [2021]
    Keywords : Sexism advertising; Image repair strategy; denial; evasion of responsibility; reduction of offensives; corrective action; mortification; Attitudes; affect; behaviour; cognition;

    Abstract : Background: Brands that decide to publish sexist advertisements can generate issues for the company, as well as the perception the consumer has of the brand can become negative. This as consumers form attitudes towards the brand’s delivered communication which influence the overall evaluation the consumer has towards the brand. READ MORE