Essays about: "corporate crises"

Showing result 16 - 20 of 56 essays containing the words corporate crises.

  1. 16. Managing brand crisis caused by unfounded rumors on social media: effective corporate communication strategies and time frame applications

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Francesco Faggella; Jan-Philipp Kulcke; Lukas Morneweg; [2021]
    Keywords : Crisis management; brand reputation; unfounded rumors; social media.; Business and Economics;

    Abstract : Purpose: To examine which communication strategy is effective and should be adopted when organizations face brand crises generated by the spread of unfounded rumors on social media. Methodology: This study was based on secondary data, based on the comparison of different case studies. READ MORE

  3. 17. Employees as sensemakers: a case study on perceptions about CSR, employee engagement and organisational identity

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Marie Christin Otto; [2021]
    Keywords : CSR; perception; sensemaking; organisational identity; communication; Social Sciences;

    Abstract : Employees as sensemakers: a case study on perceptions about CSR, employee engagement and organisational identity. Global warming, , environmental damage and economic and financial crises have put businesses under scrutiny. READ MORE

  4. 18. Performance of Swedish sustainable equity funds during Covid-19 : a comparative study on sustainable and conventional equity funds

    University essay from SLU/Dept. of Economics

    Author : Olle Andersson; [2021]
    Keywords : sustainable funds; sustainable investments; Covid-19; risk-adjusted return; investments; environmental; social; governance; sustainability;

    Abstract : The interest for sustainable equity funds has increased globally and especially in Sweden the last years. The Swedish and Scandinavian fund markets have grown to be seen as frontrunners for sustainable investments. READ MORE

  5. 19. I stormens öga räcker status quo föga : hur en central aktör i krog- och restaurangbranschen ställer om under extrem kris

    University essay from SLU/Dept. of Economics

    Author : Andreas Lennartsson; Elsa Reuterdahl Svedberg; [2021]
    Keywords : corporate branding; entreprenöriella möjligheter; krishantering; omställning; organisationsförändring;

    Abstract : A company’s external environment consists of external, ever-changning forces that force it to adapt (Mintzberg, 2005). The company’s value network is part of this external environment; the value network is the link between the company and its external environment (Allee, 2000). READ MORE

  6. 20. "Doing Well by Doing Good" - A Mantra that Holds During Times of Crisis?: A quantitative study about the effect of employee- and consumer-related CSR investments on company financial performance

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Ulrika Heikkinen; Hannah Dietsche; [2021]
    Keywords : CSR; Macroeconomic Crises; Financial Performance; Covid-19; Corporate Social Responsibility;

    Abstract : The Covid-19 crisis led to employees shifting to a work-from-home environment and consumers reducing their overall consumption, changes which had overall negative implications on firms and their financial performance. Previous research suggests firms investing in employee- and consumer-related CSR should gain advantages, such as having more skilled and hard-working employees and higher consumer loyalty, both of which would be expected to be financially beneficial during these crisis times. READ MORE