Essays about: "country branding"

Showing result 11 - 15 of 78 essays containing the words country branding.

  1. 11. A VC investor’s perspective on Impact Investing : An exploratory multi-level perspective analysis of Swedish & US venture capital regimes socio-technical transition pathways.

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : KATHA DESAI; CHRISTIAN BOYSEN; [2022]
    Keywords : Impact Investment; Venture capital; MLP; Sustainability transition; Impact Investment; riskkapital; flernivåperspektivanalys; hållbarhetsöverång;

    Abstract : The topic of Impact Investing has been creating waves and generating a lot of interest in the funding ecosystem with the growth of impact startups & because of pressure from the populace in the face of global challenges. At the same time the field has been under-explored by scholars. READ MORE

  3. 12. From /færj/ to /rang/ : Strategies for textiles and colours for sustainable product design

    University essay from Linnéuniversitetet/Institutionen för design (DE)

    Author : Aniena Francis; [2022]
    Keywords : Product development branding strategy cultural value colour in india colour and textile;

    Abstract : Colour is used as a form of communication which represent ideas, feelings, and emotions. The possibility to use colour as a symbol for interpretations is endless. Colour represents different things in different part of the world and hence understanding the colour psychology is important in product design. READ MORE

  4. 13. Sweden’s Public Diplomacy Strategy in the 21st Century : An Analysis

    University essay from Södertörns högskola/Statsvetenskap; Södertörns högskola/Offentlig förvaltning

    Author : Kamila Marzynska; [2021]
    Keywords : public diplomacy; diplomacy; sweden; nation branding; brand sweden; critical discourse analysis; social constructivism; new public diplomacy; sverigebilden; diplomati; offentlig diplomati; sverige; strategisk kommunikation; internationella relationer; offentlig förvaltning;

    Abstract : Public diplomacy is a form of diplomatic activity aimed at communicating directly with foreign publics. In light of the technological developments of recent decades, digital tools and platforms have transformed the field of public diplomacy and became a significant force in shaping the diplomatic field. READ MORE

  5. 14. How Employer Branding is Affected by Country-of-Origin : And its effect on Employee Retention of Generation Z

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Philip Kaburek; Alex Wahlberg; Andreas Kilit; [2021]
    Keywords : Employer Branding; Country of Origin Effect; Employee Retention; Generation Z; Development Opportunities; Environmental Social Governance; Consumer Branding;

    Abstract : Employer branding is becoming increasingly important, but the literature on the subject lacks vital elements. First, Country of Origin (COO) has been shown to affect employer branding, but this process is very poorly understood. READ MORE

  6. 15. Role of nation brand ambassador/citizen diplomat. Case study of Sweden

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Mariia Dovbenko; [2021]
    Keywords : public diplomacy; citizen diplomacy; nation branding; soft power; nation brand ambassador; citizen diplomat; strategic communication; Social Sciences;

    Abstract : Everybody is a nation brand ambassador/citizen diplomat of his/her country of citizenship or residence or both. This phenomenon is receiving more presence in modern public diplomacy. Sweden is an epitomized example in this regard as a single state in the world that allowed its citizens to run the official Twitter account of the state. READ MORE