Essays about: "country image research thesis"
Showing result 6 - 10 of 54 essays containing the words country image research thesis.
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6. The Portrait of a Homeland : An Analysis of the Image of Sweden and Swedish Poverty in the Swedish American Post, Year 1887
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : In the late 1800’s, Sweden was undergoing a population growth and had experienced several crop failures. With the majority of the population being farmers, the migration to North America gave Swedish emigrants an economic opportunity that wasn’t available in the homeland. This resulted in a mass exodus. READ MORE
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7. Mining the imagery : A text mining and news media content analysis of the Swedish country image in the Guardian, 2010-2020
University essay from Uppsala universitet/Institutionen för ABMAbstract : In the field of public diplomacy, it has increasingly become relevant to develop analytical operations in order to gain knowledge on the perceptions of foreign publics and their attitudes towards countries – a construct known as the country image. In recent time, research on public diplomacy has been increasingly occupied with the impact of media on country images due to the continuous expansion and fragmentation of the hybrid media landscape. READ MORE
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8. The Swedish Country of Origin Effect : The influence of the Swedish country image on brands promotion strategy
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of this thesis is to explore how the country image influences Swedish brands in their promotion strategy. The thesis will explore what underlying factors come to influence the country of origin effect in the brands promotion and which cues are used when communicating their origin with consumers. READ MORE
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9. Media Path to Identity : The Journey of Vietnamese Young Generation Making Sense of Their Identity in the Media Space
University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medierAbstract : Recent research has noticed that the picture of the second-generation immigrants negotiating their identity in media space is different and far more complex than the first generation. With their emergence in the new age of digitalisation, the second-generation immigrant is offered more media choices and freedom of access to the two most important cultural sets of host and homeland country to make sense of their identity. READ MORE
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10. Is Overseas Political Challenge Always Harmful to Chinese Multinationals? - Implications on Chinese Purchase Willingness
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Multinationals are subject to questioning about organizational legitimacy issues by foreign governments when expanding overseas. This issue has become more prevalent over the past two decades with the rapid development of emerging countries and the exponential expansion in outward foreign direct investments from the firms of these emerging countries. READ MORE
