Essays about: "country image research thesis"

Showing result 6 - 10 of 37 essays containing the words country image research thesis.

  1. 6. The Country of Ownership Paradox

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nora Varga; Fengge Zhao; [2016]
    Keywords : Premium Brand; Country of Brand; Country of Ownership; Country of Origin; Automobiles; Developing Countries; Brand Image; Consumer Perception; Business and Economics;

    Abstract : Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated. READ MORE

  2. 7. What are Swedish female expatriates' perceptions and experiences of cultural masculinity?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Erwin Hun; Karin Lindblad; [2015-12-02]
    Keywords : Expatriates; Women s career; Women’s Obstacles; Masculine Culture; Management;

    Abstract : This thesis is a study of Swedish female expatriates and their experience of masculine culture. Starting from Hofstede's work, the study identifies what environment women will face when they go abroad on international assignments. READ MORE

  3. 8. From Sweden with love : A study of the Swedish country image and its influence on Swedish companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : My Nyberg; Maria Orrstenius; Amanda Wallin; [2015]
    Keywords : Sweden; Swedishness; International markets; Country image; Country of origin; COO-effect; COO-strategies; Brand; Brand identity; Promotion; Standardization; Adaptation;

    Abstract : The purpose of this thesis is to explore the influence of the Swedish country image on the standardization or adaptation of promotion of a brand in an international context and provide deeper insights and understandings concerning this subject. Therefore, in order to achieve the purpose of the thesis, the following research question will be investigated and answered: How does the Swedish country image influence Swedish companies to whether standardize or adapt the promotion of their brand in international markets?   The theoretical framework comprises theories and findings from previous research related to country image, country of origin, brand and promotion and the chapter conclude in a conceptual framework. READ MORE

  4. 9. Australia’s securitization of boat refugees : a critical discourse analysis of the Australian Migration Act

    University essay from Lunds universitet/Mänskliga rättigheter

    Author : Johanna Hamark Kindborg; [2015]
    Keywords : Designated persons; Boat refugees; Detention center; Human Rights; Immigration; Membership; Migration Act; Security; Society; The others.; Law and Political Science; Social Sciences;

    Abstract : According to international law, under the Convention Relating to the Status of Refugees (CRSR), refugees have the right to seek asylum in the host country they arrive to. However, there are many democratic states today that view it as their privilege to select which refugees who have the right to enter their territory. READ MORE

  5. 10. Body Image among Students in Beijing: Impact of media, status, and health concerns

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Erik Bergenholtz; [2014]
    Keywords : student health; status; media effects; body image; university students; China; Social Sciences;

    Abstract : The importance of body image is increasing in China. Academic research and news media point to the rising desire for an ideal appearance, especially among young people in the country, in order to gain an advantage in society. READ MORE