Essays about: "country image research thesis"

Showing result 21 - 25 of 37 essays containing the words country image research thesis.

  1. 21. Brand gap and the effect of country-of-origin : A consumer survey in Rhone-Alps

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Karin Olsson; [2012]
    Keywords : Swedish brand image; brand identity; brand gap; country-of-origin effect; Aaker; Big five model; France; Rhone-Alps; Renault Trucks; Novembal Tetra Pak; IKEA;

    Abstract : Research questions:   What are the brand images and brand identities of Renault Trucks, Novembal/Tetra Pak and IKEA? Is there a brand gap? How does country-of-origin have an effect on the perception of the brands? How does the respondent’s sex have an importance in the perception of the brand and the effect of country-of-origin?Purpose:   The purpose of this thesis is to describe, compare and analyze the existence of brand gaps and the effect of country-of-origin with the final intention to provide management recommendations for the studied companies.Method:   A quantitative consumer survey of 42 subjects was collected and analyzed. READ MORE

  2. 22. Time to re-think? : A brand new approach on brand identity, Minor Field Study of the Philippines

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Lisa Johansson Stenberg; Jerry Koskela; [2011]
    Keywords : ;

    Abstract : Abstract Background: According to Nandan, (2005) brand identity derives from a company, i.e. the company is accountable for developing distinguished merchandise with exclusive features. Brand identity is how a company identifies itself. READ MORE

  3. 23. Surrogate boycotts : and the effects on companies and marketing

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Fredrik Berg; Rawa Alhaider; [2011]
    Keywords : International marketing; surrogate boycott; country-of-origin; crisis management; fast moving consumer products;

    Abstract : The purpose of this research is to understand what role surrogate boycotts can play on companies targeted by a surrogate boycott and how companies can work with their marketing strategies to reduce the effects of a surrogate boycotts. We have used a qualitative approach in this thesis, with multiple cases studies as a method. READ MORE

  4. 24. Destination image and its effects on marketing and branding a tourist destination : A case study about the Austrian National Tourist Office - with a focus on the market Sweden

    University essay from Södertörns högskola/Institutionen för ekonomi och företagande

    Author : Katharina Sonnleitner; [2011]
    Keywords : destination image; destination marketing; destination branding; Austrian National Tourist Office;

    Abstract : In a tourism context, the image potential customers have of a destination is a very important issue. Images play an essential role in destination choice matters and in this regard, as tourism services are intangible, images are said to become even more important than reality. READ MORE

  5. 25. What's an ecolodge? - a case study of ecotourism operations in Ecuador

    University essay from Lunds universitet/Miljövetenskaplig utbildning

    Author : Annika Hagberg; [2011]
    Keywords : Ecolodge; ecotourism; sustainable development; Ecuador; Minor Field Study; Sida; environmental science; Earth and Environmental Sciences;

    Abstract : "Executive summary The tourism sector is today the largest business sector in the world, employing over 230 million people. It has been growing incessantly the last decades and shows no tendencies to slow down. READ MORE