Essays about: "country image research thesis"

Showing result 21 - 25 of 41 essays containing the words country image research thesis.

  1. 21. Images of China : An Empirical Study of Western Tourist Material

    University essay from Högskolan Väst/Institutionen för ekonomi och it; Högskolan Väst/Institutionen för ekonomi och it

    Author : Ying Sun; Bin Yu; [2012]
    Keywords : Images of China; Western Tourist Material; the Tourist Gaze; Stereotypes; Orientalist ideas;

    Abstract : This thesis aims to explore and describe the images of China in the Western tourist material. There is much literature talking about images of China; however, among the existing scholarship so far few have investigated from the angle as we do. READ MORE

  2. 22. Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Maria Zaytseva; Alena Bazyleva; [2012]
    Keywords : Elekta; Gamma Knife; Russia; Services Marketing; Services characteristics; Network; Trust; Adaptation; Standardization; Culture; Organizational structure;

    Abstract : ABSTRACT Title: Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia Level: Final assignment for Master Degree in Business Administration Authors: Alena Bazyleva and Maria Zaytseva Supervisor: Dr. Maria Fregidou-Malama Aim: The aim of this research is to investigate how the products and services of the Swedish company Elekta are marketed in Russia, a country with cultural environment different from Sweden. READ MORE

  3. 23. COO - How do they do? : Swedish Fashion Brands' Exploitation of the Country-of-Origin Effect

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Anna Riberth; Sofia Ericsson; [2012]
    Keywords : Country-of-Origin; Country-of-Design; Country-of-Manufacturing; Country cues; Stereotyping; Sweden; Branding; Competitive advantages; Storytelling; Scripting;

    Abstract : Background: Some brands have reached popularity much because of their origin and the "made-in" label can possibly generate a positive differentiating effect to the brand. Adequate examples are the British Burberry or the Italian Gucci, the French Chanel or the American Apple. READ MORE

  4. 24. Brand gap and the effect of country-of-origin : A consumer survey in Rhone-Alps

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Karin Olsson; [2012]
    Keywords : Swedish brand image; brand identity; brand gap; country-of-origin effect; Aaker; Big five model; France; Rhone-Alps; Renault Trucks; Novembal Tetra Pak; IKEA;

    Abstract : Research questions:   What are the brand images and brand identities of Renault Trucks, Novembal/Tetra Pak and IKEA? Is there a brand gap? How does country-of-origin have an effect on the perception of the brands? How does the respondent’s sex have an importance in the perception of the brand and the effect of country-of-origin?Purpose:   The purpose of this thesis is to describe, compare and analyze the existence of brand gaps and the effect of country-of-origin with the final intention to provide management recommendations for the studied companies.Method:   A quantitative consumer survey of 42 subjects was collected and analyzed. READ MORE

  5. 25. The Image of Russia : Comparison between representations in Russian English-speaking media and Global Media

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Maria Tarasova; [2012]
    Keywords : ;

    Abstract : The thesis focuses on the analysis of representations of Russia in relation to the Nation Branding theory of Simon Anholt (Anholt, 2007, 2010). The empirical study examines the representation of the country in the output of Russian English-speaking media and transnational media. The aim of the research is to compare them in the end. READ MORE