Essays about: "country image"
Showing result 26 - 30 of 188 essays containing the words country image.
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26. Cyprus: a divided country : How it is perceived/reasoned by Swedish tourists
University essay from Södertörns högskola/TurismvetenskapAbstract : Political instability and conflicts has had a huge impact on a country’s tourism development and can cause long-term effects on the tourism industry. Since the tourism industry contributes to a large part of the country's economy, after crisis management strategies are important to implement and tourism organizations' marketing of the destination. READ MORE
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27. “THE GOOD, THE BAD AND THE UGLY” The Ethnographic Content Analysis of the Negative Political Ads in the Post-Soviet Hybrid Democracy
University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikationAbstract : Research in field negative campaigning has demonstrated an anglophone nature. Little is known about strategies of negativity beyond American and the Western European scope. READ MORE
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28. Anti-corruption and opposition in Russia: Digital media and rhetorical strategies of Navalny
University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)Abstract : What were the main goals in Navalny’s political agenda and how did this influence his rhetorical approach? This paper explores how Navalny and his aspirants were disqualified as political candidates in Russian elections, and how this affected his approach to being focused on contentious politics as it became the only viable means to push for political change in the country. Two of his most viral videos are analysed to investigate the rhetorical strategies he used to set frames on the political elite, and the main answers revolved around corruption, theft, and the self-image of Medvedev and Putin. READ MORE
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29. To portray the beautiful, exotic and feminine land of cheap export : How Sweden imagined Japan during Japonism, from 1858 to 1914
University essay from Uppsala universitet/Historiska institutionenAbstract : This master thesis explores the image of Japan in the artistic creations during Japonism in Sweden. Japan and Sweden first started trading in 1868 and knowledge about Japan in Sweden were limited at best. With the emergence of the Western art movement known as Japonism, ranging from 1858 to 1914, fascination for the unknown country grew in Europe. READ MORE
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30. Is your brand loyalty affected by the country? : An explanatory investigation of the relationship between brand loyalty and country-of-origin in a Swedish context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Brand loyalty is a rather old concept and has become a central part of everybrand and there are many factors that need to be considered when choosing strategies in orderto achieve this. However, even though the concept itself is rather set-in stone the research onhow brands archive this in different contexts is constantly in motion, for instance it has beenshown that a brand's Country-of-Origin has effects on consumers purchase intent and attitudeswhich are crucial factors within Brand loyalty. READ MORE
