Essays about: "customer groups"

Showing result 1 - 5 of 267 essays containing the words customer groups.

  1. 1. Thinking Outside the Box Inside the Chat Box - The Impact of Large Language Models on Innovation

    University essay from Göteborgs universitet/Graduate School

    Author : Carl Ericson; Mattias Eriksson; [2023-07-19]
    Keywords : Innovation; Creativity; Product Improvement; LLMs; ChatGPT;

    Abstract : Innovation is a key driver in the pursuit of development for both organizations and society. The development of large language models (LLMs) is disrupting industries and redefining various tasks traditionally performed by humans, including how innovation could be conducted. READ MORE

  3. 2. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Ebba Uhlin; Moa Lundberg; [2023]
    Keywords : Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

    Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE

  4. 3. The use of retail self checkout systems and its influence on the experiences of the Swedish shopper

    University essay from Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

    Author : Pontus Berg Nordström; Kin Lok Lee; [2023]
    Keywords : Self-service technology SST ; User satisfaction; Human Computer Interaction HCI ; Information and Communication Technology ICT ; Service Quality; Consumer attitudes; Technological Innovation; Supermarkets; Retailing.;

    Abstract : Traditional retail with personal service is becoming scarce. The personal interaction is replaced with self service alternatives, and the consumer is now seen as a co-service producer. READ MORE

  5. 4. Which functional and design aspects to prioritize when developing outdoor tents - To optimize customer satisfaction and four season use.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Stina Lidén; Amanda Rosdahl; [2023]
    Keywords : Adaptable Design; Consumer; Design; Design Theory; Four Season; Functionality; Human Centered Design; Industrial Design; Material; Outdoor; Prioritizing; Product Development; Quality; Sensory Properties; Tent; Three Seasons; Well Being;

    Abstract : Optimizing customer satisfaction is vital to maintain relevance as well as being competitive on a growing market. This research is aimed to explore what aspects of design and functionality that should be prioritized when developing solo tunnel tents for four season use within a European market. READ MORE

  6. 5. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Matilda Schill; Ebba Flykt; [2023]
    Keywords : sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

    Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE