Essays about: "customer loyalty Abstract"

Showing result 1 - 5 of 17 essays containing the words customer loyalty Abstract.

1. 1. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   University essay from

   Author : Yiming Yuan; Ziying Lai; [2023]
   Keywords : ;

   Abstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE

3. 2. Det är Lugnt, vi tar det Klarna! : A Qualitative Study of Gen Z’s Purchase Intentions for Fashion Using BNPL in an online and in-store context.

   University essay from

   Author : Amanda Persson; Alexandra Millner; [2023]
   Keywords : BNPL; buy now pay later; purchase intentions; online context; in-store context; payment method; fashion; Gen Z.;

   Abstract : Abstract  Background: The evolution of technology has transformed the way we shop, with BNPL services like Klarna and Qliro gaining popularity among consumers. This form of short-term financing offers flexibility by allowing customers to either pay later or divide their costs into interest-free installments. READ MORE

4. 3. The Impact of Virtual Agents on Customer Loyalty in Major Swedish Banks

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Oskar Bladh; Hedvig Henrekson; Ida Modée; [2018]
   Keywords : Customer Loyalty; Banking Sector; Customer Service; Artificial Intelligence; Virtual Agents;

   Abstract : Abstract Background Since the emergence of digital banking, the financial sector has experienced a significant transformation in both how business is conducted and how services are provided to customers. Previous literature has examined how new technologies and the digitalization of banks' customer service affect customer loyalty. READ MORE

5. 4. Service Quality in Accounting Firms: its Effect on Client Satisfaction and Loyalty : A quantitative study based on the Swedish listed companies

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Mohammed Ahmed; [2018]
   Keywords : Quality of service; SERVQUAL; SERVPERF; customer loyalty; customer satisfaction; Accounting firms; Nasdaq Stockholm OMX.;

   Abstract : Abstract Background: The quality of service is considered as an essential component in any service industry. It has been evolved in service marketing and has often been used in other research fields and sectors. READ MORE

6. 5. Service-Dominant Orientation 2.0: Consideration of Sustainability Concerns

   University essay from Karlstads universitet

   Author : Aierke Yermentayeva; Luke Carey; [2017]
   Keywords : Service-dominant logic; Service-dominant orientation; Value co-creation; Sustainability; Value co-creation capabilities; Trust; Affective Commitment; Perceived Value; Repurchase Intention.;

   Abstract : Abstract Service-Dominant (S-D) logic suggests mutual strategic benefit for all actors of the value network (Vargo & Lusch 2016). However, theoretical reasoning lacks empirical validation of S-D logic implications for performance indicators as well as customer experience. READ MORE