Essays about: "Marketing channel design"

Showing result 1 - 5 of 24 essays containing the words Marketing channel design.

1. 1. Navigating the Evolving World of Fashion In-Game Advertising

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Evgenia Maria Botini; [2023]
   Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

3. 2. Love at first search :   a qualitative study exploring generated attitudes towards listings in SERPs  

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Linnéa Nilsson; Dante Nordling; [2022]
   Keywords : Search Engine Results Page; SERPs; Search Engine Interface; Ranking; SEM; SEO; Paid Search; Attitudes; Affect; Behavior; Cognitive;

   Abstract : Background: Search engine result pages (SERPs) act as an information channel between businesses and consumers. There is no way of denying search engines massive success in marketing for companies. SERP allows companies to be seen, communicate, and promote their products and services in an environment sorted by relevance for the consumer. READ MORE

4. 3. Digital Customer Experience Matters

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
   Keywords : customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

   Abstract : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. READ MORE

5. 4. Once upon a time there was a signature story

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Eileen Marlena Kersten; Felicia Do; Lieke Theadora Adriana Brinkhof; [2020]
   Keywords : Signature stories; Storytelling; Strategic message; Aaker’s criteria; Brands; Business and Economics;

   Abstract : Purpose – The term signature story was explored by David Aaker in his book published in 2018. The purpose of this paper is to further investigate, examine and build upon his concept. READ MORE

6. 5. Are You Creating Socially Responsible Visual Communication? : An Exploratory Study of Fashion Companies’ External Social Responsibility on Instagram: A Marketer’s Perspective

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Avesta Diliwi; Josefin Bäcker; [2019]
   Keywords : CSR; Social Responsibility; External Social Responsibility; Body Image Representation; Body Image; Diversity; Body Size; Ethnicity; Skin Color;

   Abstract : Background: Following the development of digitalization and the emergence of social media a lot of attention has been drawn upon how these platforms are influencing the fashion industry and fashion marketing. As society is becoming more ethics and health conscious, fashion companies’ visual representations in social media are drawing more attention - who is represented and how are these representations portrayed. READ MORE