Essays about: "customer to customer"

Showing result 31 - 35 of 4893 essays containing the words customer to customer.

  1. 31. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    University essay from Göteborgs universitet/Graduate School

    Author : William Nordlund; Mattias Johansson; [2023-07-03]
    Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE

  2. 32. When second time’s a charm - Exploring consumers’ temporal experiences within second-hand fashion shopping

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Stenmark; Klaudia Urda; [2023-07-03]
    Keywords : sustainable consumption; second-hand fashion shopping; shopping-as-practice; temporal experience; customer experience; circular practice;

    Abstract : Second-hand fashion has emerged as a more sustainable way of shopping, promoting the circular economy while offering unique styles for a cheaper price. Although consumers generally express a willingness to adopt a more sustainable fashion consumption, this is not mirrored in their actual engagement in second-hand fashion shopping. READ MORE

  3. 33. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    University essay from Göteborgs universitet/Graduate School

    Author : Karin Gåsste; Antara Islam; [2023-07-03]
    Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

  4. 34. Staying Afloat - Examining the Resilience of the European Inland Waterway Transportation Industry in the Face of Climate Related Disruptions: A Policy and Resilience Analysis

    University essay from Göteborgs universitet/Graduate School

    Author : Linnea Ahlgren; Hibaakh Jamac; [2023-07-03]
    Keywords : Climate Change; Inland Waterway Transportation; Inland Barge Companies; Inland Ports; Policies and Initiatives; Adaptation; Extreme Weather;

    Abstract : Due to its lower emissions in comparison to other modes of transport, inland waterway transportation (IWT) has been increasingly considered a sustainable option by the European Union (EU), prompting a focus on transitioning towards it in recent years. However, the impact of climate change has led to a rise in extreme weather events, including floods and droughts, over the past few decades. READ MORE

  5. 35. The road to an accurate cost estimation in engineer-to-order manufacturing - A case study of cost estimation accuracy within advanced technology development in a defence and security company

    University essay from Göteborgs universitet/Graduate School

    Author : Lawin Anwar; Sandra Barría Colliander; [2023-07-03]
    Keywords : Engineer-to-order; new product development; cost management; cost engineering; cost estimation error; cost overruns; cost estimation accuracy; project management;

    Abstract : Estimating the costs of a project is a vital part of manufacturing organisations as estimations are what set the basis for the price of the products. Precise estimates allow for effective planning and resource allocation, ensuring that the necessary materials, equipment, and personnel are available to complete the project on time and within budget. READ MORE