Essays about: "dissertation on marketing"

Showing result 16 - 20 of 55 essays containing the words dissertation on marketing.

1. 16. Recent gentrification tendencies in China : A case study of potentials and threats in Changzhou

   University essay from Blekinge Tekniska Högskola/Institutionen för fysisk planering

   Author : XIAOYU NIU; [2014]
   Keywords : Gentrification; urban renewal; neo-liberalization; residential differentiation; historical blocks; Changzhou;

   Abstract : In nearly 30 years of urban development in the emerging economies, as China, gentrification has evidently been the dynamic urbanization changes of urban social space which is driven by government and marketing. With the impacts of current neo-liberalization, the case study of Changzhou indicates how the government and marketization functions in planning. READ MORE

3. 17. Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : David Malmberg; Kenan Bouzo; Mohammed Al-aqel; [2014]
   Keywords : Internal Marketing; Internal Marketing Mix; Human Resource; Service Organization; Internal Customers; Internal Service; Service marketing; Front-line employees;

   Abstract : Problem definition: In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied they will deliver the organization’s services in the best way which will directly lead to customer satisfaction. READ MORE

4. 18. Who’s the driver and who’s the passenger in the luxury industry? : a study of how internal factors influence a company’s marketing strategy

   University essay from Sektionen för hälsa och samhälle

   Author : Caroline Gleerup; Linn Nordqvist; [2013]
   Keywords : Market orientation; market driven approach; market driving approach; internal factors; structure; financial resources; organizational culture; luxury industry;

   Abstract : Today, it is important for companies to deliver superior customer value in order to be successful on the market. There are two different ways of achieving this advantage; a company can either follow a market driven approach or a market driving approach. READ MORE

5. 19. How green are you? : a study on Baby Boomers and Generation Y

   University essay from Sektionen för hälsa och samhälle

   Author : Macarena Cerrudo Sampol; Isabella Fajersson; [2013]
   Keywords : Baby Boomers; Generation Y; sustainability; sustainable consumption; values;

   Abstract : Sustainability has been an important and discussed issue during the last decades. Sustainability has been defined as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” This concern for the environment includes both the business world as well as individuals. READ MORE

6. 20. Micro-firms and the auditor : a study of the individual-firm commitment between auditors and exempted firms in Sweden

   University essay from Sektionen för hälsa och samhälle

   Author : Alexandar Trifunovski; Max Steén; [2012]
   Keywords : Statutory Auditing; Commitment; Relationship Marketing; Affective; Calculative; Normative; Trust; Social Bonds and Satisfaction;

   Abstract : Purpose: The purpose with this dissertation is to examine the individual–firm commitment between auditors and exempted firms from the client perspective and how it is influenced by relational influencing factors. The impact of these factors is investigated through a three component model incorporating affective, calculative and normative commitment. READ MORE