Essays about: "dissertation on marketing"

Showing result 21 - 25 of 55 essays containing the words dissertation on marketing.

1. 21. Social media utilization in the communication process of small and medium-sized enterprises

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Dominik Bernhard; Mohidin Abukar; [2012]
   Keywords : Social media; marketing communications; communication process; small and medium-sized enterprises SMEs ;

   Abstract : This dissertation examines the role of social media in the communication process of small and medium-sized enterprises (SMEs). Based on communication and social media theories, this study examines how small and medium-sized enterprises incorporate social media in their marketing and communication strategy. READ MORE

3. 22. Understanding Buyer Behavior in the Context of Product Adaptation : A Case Study of Volvo Trucks

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Douglas Eduard Steinert; Fernanda Bento Zen; [2012]
   Keywords : Product Standardization; Product Adaptation; Buyer Behavior; Volvo;

   Abstract : This dissertation studies the relationship of product adaptation and buyer behavior. By standardizing products, it was possible for organizations to produce in large scale and make them accessible for many different markets. READ MORE

4. 23. Promotional Products : A quantitative study about which promotional product are thebest to be used in general and specific industries

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Philip Andersson; Kristiana Malinova; [2012]
   Keywords : promotional products; promotional items; promotional gifts; product advertising; promotion; promotion methods and swag.;

   Abstract : Title: Promotional Products - A quantitative study about which promotional product are thebest to be used in general and specific industries Authors: Philip Andersson and Kristiana Malinova Supervisor: Jean-Charles Languilaire Examiner: Christine Tidåsen End seminar: 2012-06-04 Level: Bachelor Dissertation in Marketing, 15 Swedish credits, Spring 2012 Key words: promotional products, promotional items, promotional gifts, product advertising,promotion, promotion methods and swag. Question:“Which are the best promotional products to be used by companies in general andin specific industries?” Purpose: The purpose of this study is to describe and analyze the use and the importance ofpromotional products for companies. READ MORE

5. 24. The value adding role of green logistics in transport companies

   University essay from IHH, Centre of Logistics and Supply Chain Management

   Author : Ioan Simionescu; Assad Shakil; [2012]
   Keywords : ;

   Abstract : The requirement to decrease the impact of business logistics activities on the environment is constantly increasing. A number of workshops organised by the University of Hull involving academics and practitioners in supply chain management to examine the challenges of the next generation supply chains, showed that environmental issues along with cost effectiveness is always the major and most imminent concern identified. READ MORE

6. 25. THE IMPACT OF MERGERS AND ACQUISITIONS ON BRAND VALUE IN THE HOTEL SECTOR DURING THE ECONOMIC CRISIS IN SPAIN. A CASE STUDY OF NH HOTELES & HESPERIA.

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Joana Maria Rosselló Dalmau; Laura Arteaga Amorós; [2012]
   Keywords : ;

   Abstract : This dissertation examines the role and impact of the M&A’s created during the economic crisis in the tourism sector on the brand strategy, and their portfolio. We analyze different theories explaining brand concept, the advantages and disadvantages of building a new brand or buying an existing brand, how the portfolio can change after the merger and the concept of rebranding to draw conclusions thought the examination of a case study based on the biggest urban hotel chain in Spain: NH Hotels and its merger with Hesperia. READ MORE