Essays about: "dissertation on marketing"

Showing result 11 - 15 of 55 essays containing the words dissertation on marketing.

  1. 11. Internal branding : Within a Swedish non-profit organization

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Lisa Diep; Amanda Stedt; [2015]
    Keywords : internal brand; brand attitude; internal brand communication; external brand communication; training; brand leadership; work environment; and non-profit organizations;

    Abstract : The aid sector has received a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. READ MORE

  3. 12. Corporate Strategies During an Economic Crisis : Cases of Micro and Small Italian Ceramic Enterprises

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Gabriele Campagnaro; [2015]
    Keywords : MSE; corporate strategy; economic crisis; organizational performance;

    Abstract : Extensive research has previously been conducted in the field of corporate strategies during economic crisis, analyzing different contexts and countries. Nevertheless, the main focus has always been on small and medium enterprises without considering the importance that micro enterprises have in the European business tradition. READ MORE

  4. 13. “We’re Stronger Together”: A Co-Creational Approach to Cause- Related Marketing

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Sophia Nass; [2015]
    Keywords : Co-creation; CSR; CRM; Breast Cancer Awareness; Estee Lauder; Social Sciences;

    Abstract : Avoiding consumer skepticism of corporate social responsibility programs has become an important factor in CSR communication. Literature points towards a need for a more consumer-focused, symmetrical approach to CSR communication, especially in the case of cause-related marketing. READ MORE

  5. 14. Greece: an attractive destination : Striving towards development or failure?

    University essay from Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Author : Kiriaki Kicki Grigoriadou; [2014]
    Keywords : Greece; destination; unsafe unsecure; travelers; re-attract; push; pull; stagnation; crisis; image; marketing; promotion; money; crisis management;

    Abstract : Greece is a well-known and recommended summer destination since the 1800’s. Greece have has its ups and downs however, travelers have always visited the country. When the economic crisis hit the country a reduction in the numbers of travelers and how those travelers spent their money differently became visable. READ MORE

  6. 15. A study of how the Brick and Mortar business can utilize Location-based Marketing in Sweden. : Technologies, Strategies, Privacy & Integrity and Receptiveness from a consumer and expert perspective.

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Philip Lagström; Gustaf Stenlund; [2014]
    Keywords : Location-based marketing; Geo-fencing; Smartphone; brick and mortar;

    Abstract : Title: A study of how the Brick and Mortar business can utilize Location-based Marketing in Sweden. - Technologies, Strategies, Privacy & Integrity and Receptiveness from a consumer and expert perspective. Date: 2014-05-20 Level: Bachelor Thesis in Marketing Authors: Philip Lagström and Gustaf Stenlund. Supervisor: Klaus Solberg Søilen. READ MORE