Essays about: "e retailer"

Showing result 21 - 25 of 85 essays containing the words e retailer.

  1. 21. What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Adam Winnberg; Frida Mårtensson; [2021]
    Keywords : Grocery retail sector; Brand Equity; Online Customer Experience OCE ; E-loyalty; Switching Behavior;

    Abstract : Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. READ MORE

  3. 22. Showrooms: the future of online and offline retailers? - An explorative comparison of showrooms’ value contribution to the customer experience

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emma Pärsson; Beata Edlund; [2021]
    Keywords : Showrooms; Customer Experience; Online- and Offline Retailers; Polestar; IKEA; Availability; Personnel- and Technology; Physical Experience; Brand Awareness; Business and Economics;

    Abstract : Purpose: The purpose of this study is to investigate from a consumer perspective, showrooms’ value contribution to the customer experience, and if there are differences in contribution whether the company, opening a showroom, derives from online or offline formats. Methodology: Conducting the study philosophies of epistemology and ontology was regarded, where the social constructionism stance was employed. READ MORE

  4. 23. Utility and Weight Importance of Product Delivery Attributes in a Collection and Delivery Point Dominated Marketplace

    University essay from Göteborgs universitet/Graduate School

    Author : Axel Angberg; [2020-06-23]
    Keywords : ;

    Abstract : When purchasing a product from an e-commerce retailer, consumers often gets to choose among different delivery options, consisting of multiple attributes that are evaluated to choose the most preferred one. Information integration theory (IIT) was used as the model to know how consumers integrate and evaluate a multi-attribute problem such as last mile delivery choice. READ MORE

  5. 24. Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Tim de Verdier Below; Florian Istrefi; Arvid Karlefors; [2020]
    Keywords : value creation; value co-creation; relationship marketing; marketing; mobile commerce; electronic commerce; social commerce.;

    Abstract : Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment. READ MORE

  6. 25. Return Policies in the Online Fashion Industry : A quantitative study examining how environmental consciousness may affect consumers purchase intention

    University essay from Karlstads universitet

    Author : Lise Hansen; Olivia Branö; [2020]
    Keywords : Consumer Environmental Awareness; E-commerce; Return policy; Purchase intention; Information Asymmetry; Justice theory; Environmental impacts; Return processes;

    Abstract : While the environment is continuously becoming increasingly acknowledged in modern society and e-commerce (i.e. internet commerce) within fashion is still a growing industry, there is a controversy that has begun to surface. READ MORE