Essays about: "eWOM"

Showing result 21 - 25 of 75 essays containing the word eWOM.

  1. 21. Internationalization and its role in the utilization of Influencer Marketing within Business

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Victoria Näsberg; [2021]
    Keywords : internationalization; e-marketing; uppsala model; social network theory; standardization; adaptation; eWOM; network co-production model; social media; influencer; influencer marketing; mccracken s meaning transfer model; source credibility model; networks;

    Abstract : The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. READ MORE

  3. 22. The affect of eWOM on brand image and purchase intention : A study on the smartphone industry in Sweden

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Erdenebulgan Jargalsaikhan; Mohammed Battha; [2021]
    Keywords : Electronic word of mouth eWOM ; word of mouth WOM ; brand image; smartphone;

    Abstract : Date: 3 June 2021 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Battha Mohammed Jargalsaikhan Erdenebulgan                     (93/06/10)               (99/12/14) Title: The affect of eWOM on the brand image and purchase intention Tutor: David Freund Keywords: Electronic word of mouth (eWOM), word of mouth (WOM), brand image, smartphone Research question: Does eWOM affect a brand image? Purpose: The purpose of this research study is to determine eWOM affects on brand image concerning smartphone industries in Sweden Method: To fulfill the purpose of the research study used quantitative method. The quantitative method is used by applying questionnaires to collect the empirical data to answer the research question. READ MORE

  4. 23. The Impact of Negative ewom on Brand Loyalty : A qualitative study in the context of social media

    University essay from Umeå universitet/Företagsekonomi

    Author : Therese Melander; Filip Dyrelöv; [2021]
    Keywords : ;

    Abstract : Social media is a modern commodity, almost half of the world's population are connected to it in some capacity. As a result of the accessibility and the reach social media have, many brands have also established their presence there. READ MORE

  5. 24. Brand Feedback and eWOM Sentiment on Twitter : Evaluating the effect of company response strategies in online public conversations

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Linnea Rudenius; [2020]
    Keywords : ;

    Abstract : Aim: The purpose of this study is to investigate how brand feedback response strategies impact eWOM sentiment in public conversations between consumers and businesses. Method: The study has been conducted by collecting over one million tweets from Twitter and performing automated sentiment analysis of these tweets. READ MORE

  6. 25. Exploring the Formation and Representationof Destination Images in Travel Vlogs on Social Media

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Anna Liang; [2020]
    Keywords : destination image; travel vlog; information source; UGC; social media; DMO; Social Sciences;

    Abstract : This paper is an exploratory study of how destination images are projected in online travel vlogs. Destination image plays a significant role in influencing tourists’ purchase decision, therefore building and maintaining a desired image is important for destination marketing organizations (DMO). READ MORE